Psst! If you've been second-guessing your pricing, avoiding your numbers, or wondering if making more money has to feel so hard — this episode is for you.

In this special remix edition of the Money Secrets podcast, Fi shares 8 powerful mindset shifts and practical money truths to help you move forward with clarity and confidence. Think of it as your business pep talk, pricing reset, and permission slip to do things differently — all rolled into one juicy listen.

Listen to Episode 29

What You’ll Learn in This Episode

That selling is a non-negotiable in small business — and how to feel good about it
The mindset myth that’s secretly slowing your growth
Why your clients deserve the best of what you offer
How to break down your revenue goals so they actually make sense
How success looks different for everyone — and why that matters
The truth about working hard vs. working smart
How more money in your hands = more positive impact
Why being great at numbers isn’t what makes you good with money

Money Secrets that Boost Your Confidence (and Your Revenue) EP#29

Money Secrets Podcast – Episode 29

Introduction

We've made a lot of progress as a society in many areas, but one thing that hasn’t changed enough is our relationship with money. If we want to tip the scales in favour of marginalised people, we need to understand the secrets to making money in small business.

The more we talk about money — especially the secrets that usually stay behind closed doors or on the golf course — the more empowered we become. My mission is to get more money into the hands of good people, specifically business owners like you.

Because I believe small business can change the world. And to do that, we need to be making more money.

Acknowledgement of Country

This episode was recorded on the lands of the Wurundjeri People of the Kulin Nation. I’d like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on.

I pay my respects to Elders past and present, and recognise that sovereignty has never been ceded. This always was, and always will be, Aboriginal and Torres Strait Islander land.

The Belief That Holds Us Back

“Money stuff just feels… hard.”

If you’ve ever felt stuck, overwhelmed, or unsure about how to make more money in your business — you're not alone. And the good news? You don’t need to have all the answers. Sometimes all it takes is a little reminder of what’s already possible for you.

That’s what today’s remix episode of Money Secrets is all about. We’ve gathered 8 of our most practical, powerful money tips to help shift your thinking, spark new ideas, and move you forward.

Whether you’re ready to raise your prices, change how you sell, or just feel more confident with money — this one’s for you.

1. Sales Might Feel Icky — Do It Anyway

Selling your products or services is non-negotiable if you want to run a business. But yes — it might feel awkward, icky, or even embarrassing when you’re starting out.

Here’s the shift:
Focus on the transformation your work brings. If you wholeheartedly believe that your service improves your client’s life or business, then it’s your job to communicate that clearly — whether through a discovery call, a proposal, or even an email.

And if you don’t believe your product helps people? That’s something worth digging into.

2. Your Mindset Matters More Than You Think

The old “stressed, broke, overworked business owner” trope? It’s toxic — and untrue.

If you constantly carry the belief that money is hard to make, that belief will shape your experience. Instead, start with clarity:

What money is coming in?
What’s going out?
What are your actual goals?

Clarity reduces anxiety and builds confidence. It’s the foundation of every smart money decision you’ll make.

3. Stop Spending From Your Client’s Wallet

Many business owners unknowingly limit their clients’ options — by trying to be “affordable” before they’ve even been asked.

Here’s a secret: let your clients decide.
Instead of presenting the cheapest version of your offer, show them your best. Give them the opportunity to invest in something that feels expansive and exciting. That’s often a milestone moment for them — and for you.

4. Don’t Guess Your Way to a Revenue Goal

You can’t just pluck a number out of the air and hope to hit your income goals. The real power lies in breaking it down:

How many products do you need to sell?
How many clients, events, or retainers do you need per month?
What’s the real math behind your goal?

Once you know the path to your number, everything feels more achievable

Good Money Club

Are you a female or LGBTQIA+ business owner who wants to make more money and create meaningful change? My 6-month program, Good Money Club, is designed to help you do exactly that.

We work on your pricing, positioning, business model, and mindset — so you can build your bank account and your impact. Read more about Good Money Club.

5. Success Is Personal — Not One-Size-Fits-All

Let’s let go of the idea that success = 7 figures and constant growth.

Maybe success for you means a 3-day workweek, or flexibility to care for your kids, or hitting $100k a year doing work you love.

You get to define what success looks like for you. That’s the only version that matters.

6. Making More Money ≠ Working Harder

We’ve been told for so long that more income requires more hours. But it’s simply not true.

The way to make more money is to:

Provide real value
Find the people who value it most
Communicate that value clearly

The clients who deeply value your work will happily pay for it. And when you work with the right people — you don’t have to work harder. You just have to work smarter.

7. Money Is a Tool for Good

Money isn’t greedy. It’s not bad. It’s not shameful.

Money creates impact.
When you’re doing good in the world — whether through your values, your voice, your business — more money simply amplifies that. It gives you choices. It gives you influence. It gives you breathing room.

More money in the hands of good people changes the world.

8. You Don’t Need to Be “Good at Maths”

This is a big one. So many business owners (especially women) believe they’re bad at money because they weren’t good at maths at school. But here’s the truth:

Making money isn’t about numbers — it’s about mindset and communication.

If you can clearly explain the value of what you do — in a way that connects with your audience — that’s what drives revenue. The math can be supported with good systems, tools, and the right people.

Final Thoughts

Every one of these money secrets is designed to help you feel more empowered, more informed, and more confident in your business.

So ask yourself:

Which secret do I need to hear most today?
What tiny action can I take now to shift things forward?
What’s already working — and how can I do more of it?

You don’t have to figure it all out at once. Just start with one secret. One belief. One decision.

Money is not the enemy. It's a resource — and you're allowed to have more of it.

Outro

Thank you for listening to Money Secrets. If you loved this episode, please subscribe, share it with a friend, or leave a review. Your support helps us get these conversations into the hands of more good people who deserve to thrive in business.

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

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