Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught — but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between — this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.
Welcome to the Money Secrets Podcast
10 Lessons for Small Business Growth and Profit - Money Secrets Mixtape (Ep#63)
In this episode of Money Secrets, Fi shares 10 practical money lessons to help small business owners improve pricing, increase profit, and focus on what actually drives growth. From business model and strategy to time and revenue, this episode is a clear reset on what really matters. Listen to Ep 63 of the Money Secrets podcast.
Stop Taking This Business Advice (Ep#62)
Business success rarely follows a straight line. In this episode of Money Secrets, Fi Johnston explores why money decisions are emotional, why strategies don’t always go to plan, and how small business owners can build profitable businesses anyway. Listen to Ep 62 of the Money Secrets podcast.
Women Aren't Making Enough Money (Ep#61)
Women business owners are often under-earning despite working hard. This blog explores the gender revenue gap, why women underprice and overservice, and how mindset and strategy impact small business profitability. Listen to Ep 61 of the Money Secrets podcast.
5 Ways to Improve Your Cash Flow (EP#60)
Cash flow stress is one of the biggest challenges facing small business owners. In this Money Secrets episode, Fi Johnston shares five practical ways to improve your cash flow and create a more stable, sustainable business. Listen to Ep 60 of the Money Secrets podcast.
Scaling vs. Growing Your Business (EP#59)
Are you trying to grow your business, or scale it? In this episode of Money Secrets, Fi Johnston unpacks the difference between growth and scale, why confusing the two can hurt your profits, and how to choose a strategy that actually fits your business. Listen to Ep 59 of the Money Secrets podcast.
How to Follow Up Your Proposals - From Maybe to Yes Series #4 (EP#58)
Most business owners stop after sending the proposal. In this episode of Money Secrets, Fi Johnston explains why follow-up is the real sales process — and how to do it with intention, empathy, and self-respect. Listen to Ep 58 of the Money Secrets podcast.
Nailing Your Proposals - From Maybe to Yes series #3 (EP#57)
Your proposal isn’t just a quote — it’s a sales tool. In this episode of Money Secrets, Fi Johnston breaks down how to create proposals that showcase your value, build trust, and help the right clients say yes. Listen to Ep 57 of the Money Secrets podcast.
How to Run Discovery Calls - From Maybe to Yes #2 (EP#56)
Most business owners approach discovery calls like awkward sales pitches. In this episode of Money Secrets, Fi Johnston shares how to run discovery calls with clarity, confidence, and intention — so clients feel supported and you can recommend the right solution with ease. Listen to Ep 56 of the Money Secrets podcast.
Attract the right clients - From Maybe to Yes #1 (EP#55)
Attracting the right clients starts with clarity — not more marketing. In this Money Secrets episode, Fi Johnston shares how to identify your ideal client, communicate value clearly, and build a website that converts. Listen to Ep 55 of the Money Secrets podcast.
How to Make Money from Social Media - with Jarrah Brailey (EP#54)
Social media can build brands, communities, and real revenue — if you know how to use it properly. In this episode, Jam Packed Agency founder Jarrah Brailey breaks down how organic content, paid ads, and smart strategy work together to help businesses actually make money from social media. Listen to Ep 54 of the Money Secrets podcast.
Are You Making Enough Money In Your Business? (EP#53)
If you’re not making the money you want in your business, it usually comes down to one of three things: your pricing, your business model, or your money mindset. The good news? All three are fixable. In this blog, Fi breaks down where most business owners get stuck — and how to create a more profitable, confident, and sustainable small business. Listen to Ep 53 of the Money Secrets podcast.
If You Don’t Know Your Money, You Don’t Know Your Business – with Kate Toon (EP#52)
Kate Toon joins Money Secrets to talk real numbers, real debt, real independence and what sustainable success actually looks like. A grounded, practical conversation about knowing your money, defining your minimal viable income and building a business that supports your life — not the other way around. Listen to Ep 52 of the Money Secrets podcast.
Manifesting Your Money (EP#51)
Manifesting isn’t about waiting for the universe to drop success in your lap — it’s a powerful combination of clarity, focus, and consistent action. In this blog post, Fi explores the neuroscience behind manifesting, why speaking your goals aloud matters, and how intentional behaviour creates real results. Perfect for small business owners who want to blend mindset with strategy. Listen to Ep 51 of the Money Secrets podcast.
As The Ripple Festival Doors Open (EP#50)
Ripple Festival was more than a small business event — it was a full-body experience blending creativity, community, and impact. In this special Money Secrets episode, Fi Johnston shares the story behind building the festival and what it represents for purpose-driven business owners. Listen to Ep 50 of the Money Secrets podcast.
Make more $30,000 Decisions and less $30 Decisions EP#49
Most small business owners spend hours worrying about $30 decisions — but the real growth comes from $30,000 ones. In this episode, Fi shares how to stop fixating on small expenses and start making confident, high-impact moves that increase profit without adding more work.. Listen to Ep 49 of the Money Secrets podcast.
Inside Good Money Club: How to Manage Your Money EP#48
Ever feel like cash flow keeps slipping through your fingers? In this episode, Fi breaks down the Profit First method — a simple, no-fluff way to pay yourself first, build confidence with money, and finally feel in control of your business finances. Listen to Ep 48 of the Money Secrets podcast.
15 Years of Peach - From an Olive Grove to Today (EP#37)
It’s part celebration, part business story, and part deep dive into the lessons learned over a 15-year entrepreneurial journey. In this episode, Fi Johnston takes you behind the scenes of Peach Business from its unexpected origin in a windswept olive grove to the businesses, projects, and lessons that have shaped it. Listen to Ep 37 of the Money Secrets podcast.
Noticing Your Money Thoughts (Thinking Exercise) Ep#35
In this special edition of Money Secrets, Fi shares a powerful guided exercise originally delivered inside Good Money Club to help members get to the root of their thoughts about money. And now, she’s sharing it with you. Listen to Ep 35 of the Money Secrets podcast.
Money Secrets that Boost Your Confidence (and Your Revenue) EP#29
In this special remix edition of the Money Secrets podcast, Fi shares 8 powerful mindset shifts and practical money truths to help you move forward with clarity and confidence. Think of it as your business pep talk, pricing reset, and permission slip to do things differently — all rolled into one juicy listen. Listen to Ep 29 of the Money Secrets podcast.
Inside Good Money Club: How to Make More Money (Ep#28)
In this sneak peek episode, Fi shares 20 powerful minutes from one of our recent club sessions — “How to Make More Money” — to help you simplify your thinking, set realistic revenue goals, and start building real momentum in your business. Whether you're stuck in overthinking, undercharging, or trying to do everything at once, this episode is packed with practical, perspective-shifting advice on what actually works. Listen to Ep 28 of the Money Secrets podcast.