Good Money Club
Make better decisions and see your business and money grow. Money and business coaching for female small business owners.
Stop making money decisions alone, and make them with us.
Most founders don’t need more money advice.
They need a room where decisions actually get made.
Serious businesses don’t rely on motivation
They reply on structure, and operate with a board.
Good Money Club is that room.
A place where pricing gets reviewed, numbers get faced, and revenue decisions move forward.
Operate like you have your own board of directors. Join Good Money Club and let’s make money decisions together.
Businesses don’t stall from a lack of strategy.
They stall from delayed decisions.
We make poor decisions alone
When you try to make money decisions alone you make poor decisions. Self doubt creeps in. Procrastination takes over. You make decisions from fear.
Your environment matters
The voices you listen to impact your mental health and your bank balance. Get yourself in the kind of room where decisions are made together, and the cognitive load is less.
Fast decisions are good decisions
Decision fatigue costs money. Every worry about pricing, offers, and your team takes its toll. This time suck takes you away from the work that generates revenue and profit.
Serious businesses don’t make money decisions alone. Good Money Club is where founders go when they’re done circling decisions.
You’ll generate more revenue in Good Money Club as you:
Learn how to ask for, make, and manage more money.
Boost your revenue, profit, and cash flow.
Work fewer hours for more money with better clients.
Price your offerings strategically for market fit and profitability.
Cultivate money confidence and healthy financial habits.
Clarify your business direction and strategy.
Amplify your impact on the world through your business.
Confidence doesn’t create revenue. Good decisions do. When you have a crew like this around you, anything is possible.
I want you to make more money while you change the world.
To create impact you need a financially sustainable business. Good Money Club is where you’ll find all the tools, guidance, and community not just to survive but to succeed.
Running a small business is overwhelming—especially when it comes to money. You’re working harder than ever, but the financial rewards aren’t matching up. You’re stressed, your confidence has taken a hit, and you don’t know what to do next. Mastering your money is the key to unlocking your business’s full potential. The Good Money Club is designed to guide you every step of the way, helping you build a profitable, sustainable business that supports your bigger impact goals.
This is an intimate community. No more than 45 members at a time. We stay small so we can go deep. You’ll make friends.
What to expect from your $700/month investment
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Weekly Zoom Sessions
Engage in practical exercises, ask questions, and get support to start making more money immediately.
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Financial Education
Access the Get Financially Fit program to build financial literacy and upgrade your money mindset.
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Practical Money Tools
Use our tools daily to manage your money, plan your finances, and stay on track. They're even pretty.
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Real Community
Join a group of SMEs and owner-operators who understand your challenges and support your growth.
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Accountability
Set and achieve your financial goals with the help of our weekly and quarterly accountability check-ins.
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Money Challenges
Participate in intensive, live programs that make. money and build assets in your business. They're fun and they work.
Stronger Together
Hilary has it right; we are better together. Female business owners are more courageous when supported by other female founders. We make bigger, bolder decisions when we have women beside us. We do business as a community. Lots of Good Money Club members work on projects together, engage each other’s services and refer work to each other. It’s that kind of place.
Show Me The Money.
You’ll achieve tangible, game-changing results within six months in Good Money Club:
Increase your prices: Learn to raise your prices strategically and confidently, ensuring your offerings align with market demand and profitability.
Boost your revenue: See your revenue grow by at least 20% yearly, giving you the financial stability you need to scale your impact.
Reduce money stress: Say goodbye to overwhelm and stress. With the right tools and support, you’ll feel in control of your finances.
Attract better clients: Elevate your marketing and client base, working with people who value your work and pay you what you’re worth.
Build financial confidence: Develop the confidence to make smart financial decisions that propel your business forward.
Spend confidently: Establish guidelines that make spending money feel good, safe, and aligned with your goals.
Master money management: Manage your finances so effectively that you’ll always pay your BAS on time.
Create a profit cache: Start building a profit bank account, allowing you to pay yourself a well-deserved bonus.
Grow your business: Expand your bank accounts and business to align with your values and lifestyle.
Find your community: Connect with like-minded business friends, future suppliers, and customers within the Club’s supportive community.
Good Money Club combines practical money education with psychology-based exploration, and conversations. We don’t just talk about making money. We take actions that create results.
An investment in your business, financial literacy and future bank account.
For just $700 AUD/month for 6 months, you’ll have everything you need to take control of your financial future. This isn’t an expense; it’s an investment in yourself and your business that will pay dividends in both financial success and impact. Ready to feel money confident and start hitting your impact goals?
How Good Money Club helps you to actually increase your revenue and pay.
I’m Fi Johnston, a Chartered Accountant and passionate small business advocate. I created the Good Money Club as a safe haven where women can openly discuss money without shame or judgment. Here, money is a tool for positive change, and making it can be fun and exciting.
I’ve spent over 20 years working with small business owners, and I know that when women feel confident about money, their businesses succeed. In this club, you’ll find not just education but also the support and community to make bold financial decisions confidently.
Is it For You?
Our members are purpose-led women who run small and medium businesses. Some have teams and some are solo, with revenue from 5 - 7 figures. Our members come from service and product industries.
Current members include:
Copywriters
Photographers
Designers and web designers
Marketers and strategists
Agency owners
Ecommerce
Health and wellness practitioners
Coaches and consultants
Food and beverage legends
Hairdressers and stylists
In Good Money Club you’ll find training, strategy and community.
Meet some of our members
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Dr Kyla Smith
Paediatric Dietician at Meal Times
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Renee Wallace
Brand Strategist at Cultivate Assembly.
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Jaye Heraud
Digital Marketer at Stitch Strategy.
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Lisa Hilli
PNG Art expert and curator.
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Nataleigh Elzein
Fractional GM and CMO at Pinch Studios.
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Alex O'Neill-King
Physiotherapist + founder AOK Keep Moving.
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Narelle Tunstall
Research grants at Empirical Research.
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Stef Hanson
Campaign and video producer
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Stephanie Lock
Physiotherapist at Adventure Physio.
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Brooke Huckerby
Marketing Anayltics at Penn and Lytics.
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Lauren Eisenger
Theatre Producer at Parrot Ox
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Megan Winter
Meta ads expert Lume Marketing
Why you want me as your money coach
MIndset first, strategy second.
Everything in business starts with your thoughts and ends with your behaviours.
We can’t change your business with strategy alone, you need a new mindset for new results. It underpins everything we do, but we sure don’t stop there.
Lots of coaches focus on mindset alone. I don’t.
In Good Money Club we start with mindset, move to strategy, then motivation and behaviour change. This is how we change your money results.
I’m a Chartered Accountant with 25 years experience in small business. The advice and coaching I give is tested, safe and tailored. It’s about you, not me.
I’ve invested my career in helping small businesses succeed. I’ve never worked for a corporate, and every strategy, tactic or tip is based on what works for small businesses. Not something that needs a corporate budget, workforce or brand to implement. I’m a CFO and ex Tax Agent who works with successful, purpose led businesses up to about $20M turnover. My members tell me I’ve got Aunty vibes (which I love) and that means you’ll get coaching and support that lifts, motivates and moves you. I’m not embarrassed to say that I make impact-driven people a lot of money. I’m proud.
Increase your prices, grow your revenue and bank account. Make more money, increase your pay and get money confident in Good Money Club.
Your own board of directors
We meet twice a week as a group, and you’ll receive tailored support during our small group sessions.
You’ll learn as much from the other 40 members as you do from Fi. They’re incredible.
Hear from different perspectives, experiences, backgrounds and approaches. One size fits no one.
Access expert coaching - you’ll meet with Fi EVERY MONTH for 30 mins of 1:1 coaching.
Build powerful networks of fellow female entrepreneurs with aligned values and big visions.
Your new Board of Directors will help you make better, faster decisions that you actually implement.
Stop making decisions alone, and make money decisions with us.
Who am I to teach you about money and business strategy?
You probably haven’t met anyone like me before.
I’m Fi Johnston, a Chartered Accountant who’s all about impact. Words and numbers are both my jam. I’m a creative, passionate and kind business and finance strategist who makes people feel differently about money. I’m the Founder of Peach Business, an investor and multiple business owner, a money and business educator and speaker, strategist and coach, and I’m obsessed with small business. I’ve invested more than 20 years exactly where I always want to be: in small business.
I am a communicator, teacher and space holder. I make my clients feel safe with money and allow them to trust their financial decisions. The way I teach about money and business feels easy to understand and put into practice. My members tell me that when I talk about money it just hits different.
My methodology for money management and business strategy has been implemented by hundreds of business owners just like you.
No one loves small business more than me. We can change the world.
Inclusions |
Inclusions |
How Good Money Club helps you make money:
Your own board of directors ready to support and help you
6 months in a small group environment, your new board of directors,
6 months of 2 x weekly live group sessions to learn and take action,
30 mins with Fi 1:1 EVERY month to talk about your money and business
The support and strategy of a Chartered Accountant of 25 years,
6 months access to the Good Money program,
on-demand video and audio lessons,
world class workbooks and worksheets,
access via desktop, tablet or smartphone (it’s Kajabi),
6 months access to Business Model Design program,
Facebook group to connect with your new business besties,
Accountability and space holding from Fi and the community,
Easy to use templates and shortcuts that save time and money,
Supportive and encouraging environment of women founders.
All for $700/month inc GST for 6 months.
What our members have achieved in Good Money Club
Education and Training Included
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Good Money Foundations
Build your money foundations
Money Psychology
Money Making
Money Management
Impact Making
90 day money goals
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Business Model Design
Work on your business strategy
Your business model is the foundation of profitability and longevity in your business. Most small businesses aren’t doing this well.
3 x on demand modules where you’ll design your own business model and a 12 month action plan for your business. 1 x 90 min live training session each quarter.
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Good Money Program
The next step in your money training
- Business Purpose and Vision
- Financial Literacy
- Money Mindset
- Profit First & Cash Flow
- Nail Your Pricing
- Map Your Impact
- 3 Yr Financial Roadmap
- Monitor Your Finances
- Clarify Your Goals
- 12 mo Business Plan
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Live Training & Coaching
Live Money Training
We have loads of training available on demand. But sometimes you need to do it live for it to make sense.
- We meet every Monday at 11am AEDT for live group coaching
- 2 x co-working sessions a month
- Every month we do 2 x live training sessions
- 1 x existing training, done live with time for questions and coaching
- 1 x brand new advanced money training every month, based on what the community needs.
Our training and coaching considers lots of learning styles.
You don’t need to do business alone. We are so excited to welcome you into Good Money Club and give you the support, confidence and connection you’re craving.
Most businesses don’t stall from a lack of strategy. They stall from delayed decisions. You’ll make faster decisions inside Good Money Club.
Operate like you have a board.
You can keep circling decisions or step into the room where they get made. And that’s exactly what Good Money Club is designed to be: a room where money decisions actually happen.
FAQs
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We meet weekly on Mondays 11am and AEDT for 60 mins. We have Hot Seat Tuesdays once or twice a month, and Thursday Training at 1pm AEDT the second and fourth Thursday every month. We also have additional optional challenges.
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We have four themes that we cycle through in the Club. Money Psychology, Money Making, Money Management, and Impact Making. The sessions will include short exercises, lots of talking, Q&A, coaching and more. They will be money conversations like you’ve never had before.
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Right now. Doors are open till 15 March 2026.
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The Good Money Club is for female business owners. who want to make more money and impact. We have members in their first year and their 18th year. We have solo business owners and 7 figure business owners with teams of 20. If you want to get good (or better with) your money? We are for you.
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The minimum commitment is 6 months. This much time allows us to work through the knowledge you need, and also for Fi to be by your side while you implement your learnings. Once you’ve spent 6 months in the club you can stay on as an alumni member as long as you like with a reduced monthly fee. More than half our members have been with us for more than 6 months. Cool, hey?
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All sessions are recorded and made available shortly after the live. You can complete the program without ever attending a live session, but this would be a shame! The live sessions are when you can ask questions, integrate what you’re learning and get to know the other participants. Showing up each session is also a great way to be accountable to yourself and make sure you complete the work. I make it worth your while with awesome sessions and training.
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Yep! 30 mins 1:1 with Fi every single month.
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I’ve been working with small business owners for more than 25 years, and you’ll get some of the best tools and templates I’ve created. These include:
Financial Health Check
Cash Flow Manager
Pricing Calculator
Revenue Mapping
Profit & Loss Forecast
Impact Mapping
Financial Monitoring for the next three years
Lots of editable pdf workbooks to help you articulate your money mindset and set your intentions for the future.
There will be new tools and templates developed all the time and you get access to anything created while you’re a member (on to of the above).
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You’ll be using them in your business straight away. This can have a huge impact on your money making over time, and can be very simple to put into practice.
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No matter what your technical ability with numbers and spreadsheets and money, you can get so much value from the club. Making money is about how you think and communicate, not about spreadsheets and bookkeeping. Some members love spreadsheets and others don’t, and I try my best to give everyone lots of value and help them make money. This is not a course about accounting, it’s a program and an experience about making and managing money.
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Yes. Let’s get you a board of directors.
You don’t need to do business alone.
Get confident, in control, and excited about your business and finances.
Doors are open right now, they close Sun 15th March 2026.
Let’s make more money together.