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The Money Secrets Podcast

Financial and business strategy for purpose-led business owners.

Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder. Hear about:

Money management and cash flow planning
Pricing strategy and revenue generation
Money psychology and mindset
Business growth and profitability
Financial strategy for small business owners
Purpose-driven, impact-focused business

🎧 New episodes weekly. Listen on Spotify / Apple Podcasts.

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Get in Touch

Have a question about the podcast, or want to pitch yourself as a guest?

Great.

We accept pitches that are:

addressed to and written by a human being
topics of interest to a small business audience

fiona 11/5/25 fiona 11/5/25

Make more $30,000 Decisions and less $30 Decisions EP#49

Most small business owners spend hours worrying about $30 decisions — but the real growth comes from $30,000 ones. In this episode, Fi shares how to stop fixating on small expenses and start making confident, high-impact moves that increase profit without adding more work.. Listen to Ep 49 of the Money Secrets podcast.

fiona 10/29/25 fiona 10/29/25

Inside Good Money Club: How to Manage Your Money EP#48

Ever feel like cash flow keeps slipping through your fingers? In this episode, Fi breaks down the Profit First method — a simple, no-fluff way to pay yourself first, build confidence with money, and finally feel in control of your business finances. Listen to Ep 48 of the Money Secrets podcast.

fiona 10/22/25 fiona 10/22/25

How to find the time to work ON your business EP#47

If you’ve ever said, “I just don’t have time,” this episode is for you. Fi shares how reframing your time can help you work less, earn more, and finally breathe. Listen to Ep 47 of the Money Secrets podcast.

fiona 10/16/25 fiona 10/16/25

Building in public and being naive (EP#46)

Fi shares the honest, behind-the-scenes story of building Ripple Festival — a celebration of small business, creativity, and community — and how naivety, purpose, and persistence can turn big ideas into something real. Listen to Ep 46 of the Money Secrets podcast.

fiona 10/8/25 fiona 10/8/25

Built for Sole Traders: Grant McCall on Making Accounting Simple with Rounded (EP#45)

Rounded founder Grant McCall shares how simple, human-centred design helps sole traders manage money with confidence and clarity. Listen to Ep 45 of the Money Secrets podcast.

fiona 10/1/25 fiona 10/1/25

Managing Your Money Using Profit First (EP#44)

So many small business owners think they need to be making more money before learning how to manage it… but the truth is, learning to manage your money is what unlocks your ability to earn more. Listen to Ep 44 of the Money Secrets podcast.

fiona 9/24/25 fiona 9/24/25

3 Money Problems for Women in Business (EP#43)

Women-owned businesses often face three major money challenges: the gender revenue gap, low confidence, and lack of strategy. In this episode of Money Secrets, Fi Johnston unpacks why these problems exist — and how to shift your mindset, pricing and strategy to create a profitable, thriving business. Listen to Ep 43 of the Money Secrets podcast.

fiona 9/18/25 fiona 9/18/25

How to Transition from Lower to Higher Prices (EP#42)

Raising your prices can feel scary — especially with long-term clients. This guide shares 3 smart strategies to transition from legacy to premium clients without losing momentum.. Listen to Ep 42 of the Money Secrets podcast.

fiona 9/10/25 fiona 9/10/25

Why Setting Goals in Small Business Works (EP#41)

Think goal-setting is about predicting the future? Think again. Fi Johnston reframes goals as a tool to design your dream business — and shows how the real magic is in tracking your progress. Listen to Ep 41 of the Money Secrets podcast.