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The Money Secrets Podcast
Financial and business strategy for purpose-led business owners.
Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder. Hear about:
Money management and cash flow planning
Pricing strategy and revenue generation
Money psychology and mindset
Business growth and profitability
Financial strategy for small business owners
Purpose-driven, impact-focused business
🎧 New episodes weekly. Listen on Spotify / Apple Podcasts.
Get in Touch
Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
How to Make Business Easier and Still Make Money (EP#84)
Running a small business doesn't have to be so complicated. In this live Ripple Festival keynote, Fi Johnston shares how simplifying your clients, offers, team and strategy can make business easier while still helping you make money and achieve your bigger vision. Listen to Ep 84 of the Money Secrets podcast.
Don't Pull the Ladder Up: Carmen Hawker on Purpose-Led Business and Backing Women (EP#83)
Can you make more money and create more impact at the same time? Fi Johnston sits down with Carmen Hawker to explore purpose led business, impact reporting, money stories, pricing and Carmen's brilliant concept of the feminist money laundry: making money, washing it through your values and sending it back into the world. Listen to Ep 83 of the Money Secrets podcast.
How to fund your business expansion (EP#82)
Want to make a big move in your business but don't have the cash sitting in the bank? Fi Johnston explores different ways to fund business growth, including bank finance, investors, vendor finance, joint ventures and pre-selling products or services to your existing customers. Listen to Ep 82 of the Money Secrets podcast.
Retail done right, with Dara Shashoua of Byzantine Design (EP#81)
What does it take to build a premium retail business from scratch? Dara, founder of Byzantine Design, shares how she went from a tiny Melbourne showroom with no customers to building a million dollar business through relationships, beautiful products, strategic growth and playing the long game. Listen to Ep 81 of the Money Secrets podcast.
Not all debt is bad (EP#80)
Not all business debt is bad debt. Fi Johnston breaks down three different types of debt that can exist in a small business, from asset backed loans to riskier investments and messy credit card or ATO debt, plus practical strategies for paying debt down and preventing it from building up again. Listen to Ep 80 of the Money Secrets podcast.
Stop leaving money on the table with Cam Elliott (EP#78)
Making more money in your business doesn’t have to mean working more hours. Fi Johnston and Cam Elliott explore how clear goals, better sales systems, focused business development and stronger relationships with existing customers can create more sustainable revenue growth. Listen to Ep 78 of the Money Secrets podcast.
Money Secrets that Boost Your Confidence (and Your Revenue) EP#29
In this special remix edition of the Money Secrets podcast, Fi shares 8 powerful mindset shifts and practical money truths to help you move forward with clarity and confidence. Think of it as your business pep talk, pricing reset, and permission slip to do things differently — all rolled into one juicy listen. Listen to Ep 29 of the Money Secrets podcast.
Why Are Some Businesses So Successful? (Ep#30)
In this week’s episode, Fi breaks down the real reason some businesses thrive while others stall — and spoiler alert: it’s not about marketing harder or working longer hours. It’s about having the right business model.. Listen to Ep 12 of the Money Secrets podcast.