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Business Strategy & Money Management Insights
Get the business strategy and money management insights you need to build a profitable, sustainable business.
My blog covers everything from pricing strategies and cash flow management to business model design and mindset shifts - all written specifically for small business owners who want real, actionable advice.
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Busting 5 myths about money management and business ownership.

Great businesses are no accident.
Great businesses are no accidents. They’re strategy. What business strategy is and how it can help you.

How to future-proof your business in an uncertain economic environment
For International Women's Day this year, Mia Fileman and Fiona Johnston co-hosted an in-person event in Melbourne.

Understanding your numbers will help you to make more money
Do you understand how your numbers work? Knowing whats happening with your numbers is truly empowering. In this blog we explore ways of getting to know your numbers better and how you can use that impact to do more of what you want to do.

Small business can change the world (and this is how) wrap up chat with Fiona Johnston
I believe that small business owners can change the world, and I want to show you how! I’m going to take you through some of the key take-aways from my content series small business can change the world.

Small business can change the world (and this is how) with Mamawest
I believe that small business owners can change the world, and I want to show you how! I’m going to take you through some of the key take-aways from my content series small business can change the world.

Small business can change the world (and this is how) with Diva Works
I believe that small business owners can change the world, and I want to show you how! Today we speak with Fiona Jefferies from Diva Works about how her business is changing the world.

Small business can change the world (and this is how) with Good Day Club
I believe that small business owners can change the world, and I want to show you how! Today we speak with Kate Forsyth from Good Day Club about how her business is changing the world.

Small business can change the world (and this is how) with Casa Bonita
I believe that small business owners can change the world, and I want to show you how! Today we speak with Liliana Bravo from Casa Bonita about how her business is changing the world.

Small business can change the world (and this is how) with Elvies Studios
I believe that small business owners can change the world, and I want to show you how! Today we speak with Ella Rowe from Elvies Studio about how her business is changing the world.

Small business can change the world (and this is how) with Campaign Del Mar
I believe that small business owners can change the world, and I want to show you how! Today we speak with Mia Fileman from Campaign Del Mar about how her business is changing the world.

Small business can change the world (and this is how) with Living Koko
I believe that small business owners can change the world, and I want to show you how! Today we speak with Fipe Preuss from Living Koko about how her business is changing the world.

How small business can change the world
Small Business can change the world! I want to share with you how I’ve seen it make a huge impact in people’s lives, our local environment and the greater good.
Hi, I’m Fi a Chartered Accountant, business mentor and the creator of Get Financially Fit.

Are you too busy mopping up the floor to turn off the tap?

Scaling v. Growing

Are you terrible with numbers?
Think you’re bad at numbers? Maybe I can change your mind.

Advice you wouldn’t expect from a business strategist
You are more than your business, so the advice you get from me might surpise you.

Change your money mindset
We all have beliefs about money, and it’s important to know what they are and how they impact your business. We explore what makes up your money mindset and how you can make positive changes to create room for growth.

The Five Traps of Business Growth (and how to avoid them)
