Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught, but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between, this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.
Welcome to the Money Secrets Podcast
From maybe to yes.
Make more money without doing more marketing, by upgrading your sales process.
Get more of your leads from maybe to yes. A 4 part podcast and workbook series you can access for free.
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Have a question about the podcast, or want to pitch yourself as a guest?
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We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
Working harder will not make you more money (EP#76)
Think working longer hours is the key to earning more? Think again. Discover why understanding your capacity, raising your prices, and improving your marketing are the real strategies for building a more profitable and sustainable small business. Listen to Ep 76 of the Money Secrets podcast.
16 years of impact (EP#75)
Calling yourself a purpose-led business isn't enough—can you explain your impact and measure it? In this episode of Money Secrets, Fi Johnston shares Peach Business' 2026 Impact Report and explains why every business should track impact alongside profit. Listen to Ep 75 of the Money Secrets podcast.
Stop sacrificing yourself (EP#74)
Purpose-led founders often put themselves last—but that mindset can limit both their business and their impact. Learn why paying yourself first, charging appropriately and embracing profit are essential to building a sustainable business. Listen to Ep 74 of the Money Secrets podcast.
Financial freedom starts in your mind: financial therapist Jan Morrison on building wealth (EP#73)
Building wealth isn't just about investing—it's about confidence, financial literacy and changing the beliefs that shape your money decisions. In this episode of Money Secrets, Fi Johnston and Jan Morrison explore practical strategies to help women build lasting financial security. Listen to Ep 73 of the Money Secrets podcast.
What money thoughts live rent-free in your mind?
What stories are shaping your relationship with money, success, and business growth? In this reflective episode of Money Secrets, Fi Johnston guides listeners through a powerful thought exercise designed to uncover the hidden money beliefs influencing their decisions, behaviours, and results.Listen to Ep 70 of the Money Secrets podcast.
How to price your product or service (EP#71)
Are you undercharging without realising it? In this episode of Money Secrets, Fi Johnston shares a practical framework for pricing your products and services, explaining why pricing is one of the most important financial decisions you'll make in your business. Listen to Ep 71 of the Money Secrets podcast.
Preparing to sell your business (EP#70)
What makes a business valuable to a buyer? In this episode, Fi shares what she's learned from helping businesses prepare for sale, including the importance of profitability, systems, brand strength, and reducing founder dependency. Listen to Ep 70 of the Money Secrets podcast.
Growing businesses are hungry for cash (EP#69)
Growing businesses often face unexpected cash flow challenges. In this episode, Fi explains why increased sales don't always mean more money in the bank and shares practical strategies to help product and service-based businesses grow sustainably. Listen to Ep 69 of the Money Secrets podcast.
What we're getting wrong with recruiting (EP#68)
In this episode of Money Secrets, Fi Johnston explores why so many small business owners struggle to attract great staff and what to do instead. From building an employer brand and writing better job ads to improving interviews and onboarding, this episode is packed with practical recruitment advice for growing businesses. Listen to Ep 68 of the Money Secrets podcast.