What if building wealth isn't just about what you know, but what you believe?
Why do so many capable women still hesitate to invest, charge more, or trust themselves with money?

In this episode of **Money Secrets**, Fi is joined by financial coach and Rapid Transformational Therapy practitioner **Jan Morrison** for a powerful conversation exploring the intersection of financial literacy, money mindset, and the subconscious beliefs that shape our financial lives.

Listen to Episode 73

What You’ll Learn in This Episode

Why financial literacy alone isn't enough to build wealth. Learn how mindset, self-trust, and subconscious beliefs influence every financial decision you make.
The four stages of financial freedom and how to move through them. Discover the journey from the financial "roundabout" to creating long-term financial independence.
How childhood experiences shape your relationship with money. Understand where limiting money beliefs come from and why they often continue into adulthood.
Why women often undercharge, over-deliver, and hesitate to invest. Explore the social conditioning and confidence gaps that continue to affect financial decisions.
How your brain keeps you financially "safe" even when it holds you back. Learn how familiarity, procrastination, and fear can quietly limit business and wealth growth.
The role of your nervous system in growing your income. Understand why sustainable financial growth happens gradually rather than through overnight success.
Simple habits that can dramatically improve your financial future. Discover why paying yourself first and automating investments creates long-term wealth.
The difference between active income and passive income. Learn how to make your money start working for you instead of relying solely on your own work.
Why investing early matters more than investing perfectly. Explore concepts like compounding and dollar-cost averaging that reward consistency over timing.
How increasing your income supports long-term wealth creation. Discover why earning more and charging appropriately can have an even bigger impact than cutting costs.
The three pillars of Jan's Money Story Audit framework. Learn how emotional mindset, financial knowledge, and subconscious beliefs work together to shape outcomes.
Why financial freedom starts with believing you're worthy of it. Hear the simple but powerful reminder that lasting wealth begins with believing you deserve it.

Financial freedom starts in your mind: financial therapist Jan Morrison on building wealth (EP#73)

Introduction

We've made a lot of progress as a society in many areas, but one thing that hasn’t changed enough is our relationship with money. If we want to tip the scales in favour of marginalised people, we need to understand the secrets to making money in small business.

The more we talk about money — especially the secrets that usually stay behind closed doors or on the golf course — the more empowered we become. My mission is to get more money into the hands of good people, specifically business owners like you.

Because I believe small business can change the world. And to do that, we need to be making more money.

Acknowledgement of Country

This episode was recorded on the lands of the Wurundjeri People of the Kulin Nation. I’d like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on.

I pay my respects to Elders past and present, and recognise that sovereignty has never been ceded. This always was, and always will be, Aboriginal and Torres Strait Islander land.

Why financial literacy, confidence and mindset all matter

When it comes to building wealth, most conversations focus on investment strategies, budgeting or choosing the right financial products.

But according to financial educator and Rapid Transformational Therapy (RTT) practitioner Jan Morrison, that's only part of the picture.

After more than 40 years working in finance, Jan has learned that financial success isn't just about understanding money—it's about understanding ourselves.

In this episode of Money Secrets, Fi Johnston sits down with Jan to explore why women often struggle with money confidence, how our beliefs shape our financial decisions, and the practical steps every woman can take to build long-term wealth.

The Three Pillars of Financial Confidence

Throughout the conversation, Jan explains that building wealth requires three key elements working together.

1. Money EQ

This is your relationship with money.

It includes your attitudes, emotions, confidence and the stories you've absorbed about wealth throughout your life.

2. Money IQ

Financial literacy matters.

Understanding concepts like:

Cash flow
Budgeting
Debt
Investing
Risk
Superannuation

gives you the confidence to make informed financial decisions instead of avoiding them.

3. Money Beliefs

The deepest layer is often the hardest to recognise.

Beliefs such as:

"I'm not good with money."
"I'm not worthy."
"Rich people aren't good people."

can quietly shape financial decisions for years without us even noticing.

Recognising these patterns is often the first step towards changing them.

Understanding the Financial Roundabout

Jan introduces a simple framework that helps explain different stages of financial wellbeing.

Many people begin on what she calls the financial roundabout—earning money, spending it all, then repeating the cycle every month.

From there, the journey progresses through several stages:

Financial self-sufficiency.
Financial wellbeing.
Financial freedom.

The goal isn't overnight wealth.

It's gradually creating enough financial stability that your money begins working for you, rather than you constantly working for your money.

Why Paying Yourself First Still Works

One timeless piece of financial advice has never gone out of style:

Pay yourself first.

Rather than waiting to see what's left after paying every bill, Jan recommends automatically putting aside a percentage of your income before spending anything else.

Even starting with 5–10% can begin shifting both your savings and your mindset.

The habit matters just as much as the amount.

Good Money Club

If this conversation resonated, you don’t have to figure it out alone.

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Learn to understand and manage their own money
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Earn more
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Close your own revenue gap

You can learn more about Good Money Club while doors are open.

Small Steps Create Long-Term Wealth

Building wealth doesn't require perfectly timing the share market.

Instead, Jan encourages women to focus on consistency.

Some of the practical strategies discussed include:

Building an emergency fund.
Automating savings.
Investing regularly.
Understanding compound interest.
Using dollar-cost averaging.
Reviewing your superannuation investment options.

Over time, these small, consistent actions can have a significant impact on long-term financial security.

Mindset Shapes Every Financial Decision

One of the most fascinating parts of the conversation explores how our brains respond to uncertainty.

When something feels unfamiliar—raising prices, investing money or asking for a pay rise—our nervous system often interprets it as danger.

Rather than pushing through with force, Jan explains that repetition helps make unfamiliar experiences feel safe.

Each small financial action builds confidence for the next one.

Like learning any new skill, financial confidence grows through practice.Quiet Seasons Reveal Money Thoughts Too

Not all mindset challenges appear during moments of growth.

Sometimes they show up during slower periods.

When leads aren't coming in and motivation is low, what thoughts emerge?

Do you believe:

Business will never pick up again?
You've done something wrong?
Everyone else is succeeding except you?

Or are you able to hold the quieter seasons with trust and perspective?

The thoughts we have during difficult periods often determine whether we keep taking action or retreat into procrastination, avoidance, and self-doubt.

Women Deserve Financial Freedom

Throughout the episode, Fi and Jan return to one central message:

Women deserve wealth.

Not because of luck.

Not because someone gives them permission.

But because financial security creates freedom, choice and opportunities to make an even greater impact.

Whether you're employed, self-employed or just beginning your financial journey, investing in your financial literacy and believing you're worthy of building wealth are equally important.Final thoughts

If you're looking to grow your income, your business, or your impact, mindset work isn't separate from strategy—it sits alongside it.

The beliefs you hold about money, success, opportunity, and yourself influence the decisions you make every day.

Sometimes the fastest way to create change isn't learning another strategy.

It's noticing the thought that's been quietly running the show all along.

The next time you encounter an opportunity, a setback, a financial challenge, or a moment of comparison, pause for a moment.

Listen closely.

What story are you telling yourself?

Because that story may be shaping far more of your results than you realise.

Final Thoughts

Financial freedom rarely comes from one big decision.

It comes from hundreds of small ones.

Learning about money.

Questioning old beliefs.

Building confidence.

Saving consistently.

Investing regularly.

And most importantly, believing that you're worthy of creating wealth.

Because the more financially secure women become, the more opportunities they have—not just to transform their own lives, but to create lasting impact for the people and communities around them.

Outro

Thank you for listening to Money Secrets. If you loved this episode, please subscribe, share it with a friend, or leave a review. Your support helps us get these conversations into the hands of more good people who deserve to thrive in business.

We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.

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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you're here.

Want to find out more about Good Money Club? It's for female and non-binary business owners ready to make more money and impact. Join us?

Check out my FREE Pricing Training you need to set your prices for profitability.

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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I'd like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I'd like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land. Productivity and automation aren’t the answer

Financial freedom starts in your mind: financial therapist Jan Morrison on building wealth (EP#73)

What if building wealth isn't just about what you know, but what you believe?

Why do so many capable women still hesitate to invest, charge more, or trust themselves with money?