Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught, but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between, this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.
Welcome to the Money Secrets Podcast
From maybe to yes.
Make more money without doing more marketing, by upgrading your sales process.
Get more of your leads from maybe to yes. A 4 part podcast and workbook series you can access for free.
Get in Touch
Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
What money thoughts live rent-free in your mind?
What stories are shaping your relationship with money, success, and business growth? In this reflective episode of Money Secrets, Fi Johnston guides listeners through a powerful thought exercise designed to uncover the hidden money beliefs influencing their decisions, behaviours, and results.Listen to Ep 70 of the Money Secrets podcast.
How to price your product or service (EP#71)
Are you undercharging without realising it? In this episode of Money Secrets, Fi Johnston shares a practical framework for pricing your products and services, explaining why pricing is one of the most important financial decisions you'll make in your business. Listen to Ep 71 of the Money Secrets podcast.
Preparing to sell your business (EP#70)
What makes a business valuable to a buyer? In this episode, Fi shares what she's learned from helping businesses prepare for sale, including the importance of profitability, systems, brand strength, and reducing founder dependency. Listen to Ep 70 of the Money Secrets podcast.
Growing businesses are hungry for cash (EP#69)
Growing businesses often face unexpected cash flow challenges. In this episode, Fi explains why increased sales don't always mean more money in the bank and shares practical strategies to help product and service-based businesses grow sustainably. Listen to Ep 69 of the Money Secrets podcast.
What we're getting wrong with recruiting (EP#68)
In this episode of Money Secrets, Fi Johnston explores why so many small business owners struggle to attract great staff and what to do instead. From building an employer brand and writing better job ads to improving interviews and onboarding, this episode is packed with practical recruitment advice for growing businesses. Listen to Ep 68 of the Money Secrets podcast.
We're Making Small Business Harder Than It Needs To Be (EP#67)
In this episode of Money Secrets, Fi Johnston shares a frustrating real-life customer experience while planning the Ripple Retreat and explores the sales and communication mistakes that often make small business harder than it needs to be. From follow-ups and proposals to customer trust and client experience, this episode is packed with practical ways to improve your sales process and make making money feel easier. Listen to Ep 67 of the Money Secrets podcast.
Making Money Is Not The Same As Having Money (EP#66)
Fi Johnston explores why making money and having money are two different things, sharing insights on Profit First, nervous system regulation, scope creep, stress spending, and sustainable business growth. Listen to Ep 66 of the Money Secrets podcast.
3 Australian Brands with Great Business Models (EP#65)
What makes a great business model? In this episode, we break down three Australian brands doing it exceptionally well—and what you can learn to build a more profitable, impactful business. Listen to Ep 65 of the Money Secrets podcast.
Inside Good Money Club: Choose your business model wisely (EP#64)
In this episode of Money Secrets, Fi breaks down how to choose the right business model for your small business. From pricing and marketing to time and profitability, this episode explores how your business model shapes every part of your business — and why getting it right is key to sustainable growth. Listen to Ep 64 of the Money Secrets podcast.