Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught, but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between, this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.
Welcome to the Money Secrets Podcast
From maybe to yes.
Make more money without doing more marketing, by upgrading your sales process.
Get more of your leads from maybe to yes. A 4 part podcast and workbook series you can access for free.
Get in Touch
Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
What money thoughts live rent-free in your mind?
What stories are shaping your relationship with money, success, and business growth? In this reflective episode of Money Secrets, Fi Johnston guides listeners through a powerful thought exercise designed to uncover the hidden money beliefs influencing their decisions, behaviours, and results.Listen to Ep 70 of the Money Secrets podcast.
How to price your product or service (EP#71)
Are you undercharging without realising it? In this episode of Money Secrets, Fi Johnston shares a practical framework for pricing your products and services, explaining why pricing is one of the most important financial decisions you'll make in your business. Listen to Ep 71 of the Money Secrets podcast.
Preparing to sell your business (EP#70)
What makes a business valuable to a buyer? In this episode, Fi shares what she's learned from helping businesses prepare for sale, including the importance of profitability, systems, brand strength, and reducing founder dependency. Listen to Ep 70 of the Money Secrets podcast.
What we're getting wrong with recruiting (EP#68)
In this episode of Money Secrets, Fi Johnston explores why so many small business owners struggle to attract great staff and what to do instead. From building an employer brand and writing better job ads to improving interviews and onboarding, this episode is packed with practical recruitment advice for growing businesses. Listen to Ep 68 of the Money Secrets podcast.