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The Money Secrets Podcast
Financial and business strategy for purpose-led business owners.
Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder. Hear about:
Money management and cash flow planning
Pricing strategy and revenue generation
Money psychology and mindset
Business growth and profitability
Financial strategy for small business owners
Purpose-driven, impact-focused business
🎧 New episodes weekly. Listen on Spotify / Apple Podcasts.
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Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
Nailing Your Proposals - From Maybe to Yes series #3 (EP#57)
Your proposal isn’t just a quote — it’s a sales tool. In this episode of Money Secrets, Fi Johnston breaks down how to create proposals that showcase your value, build trust, and help the right clients say yes. Listen to Ep 57 of the Money Secrets podcast.
How to Run Discovery Calls - From Maybe to Yes #2 (EP#56)
Most business owners approach discovery calls like awkward sales pitches. In this episode of Money Secrets, Fi Johnston shares how to run discovery calls with clarity, confidence, and intention — so clients feel supported and you can recommend the right solution with ease. Listen to Ep 56 of the Money Secrets podcast.
Attract the right clients - From Maybe to Yes #1 (EP#55)
Attracting the right clients starts with clarity — not more marketing. In this Money Secrets episode, Fi Johnston shares how to identify your ideal client, communicate value clearly, and build a website that converts. Listen to Ep 55 of the Money Secrets podcast.
How to Make Money from Social Media - with Jarrah Brailey (EP#54)
Social media can build brands, communities, and real revenue — if you know how to use it properly. In this episode, Jam Packed Agency founder Jarrah Brailey breaks down how organic content, paid ads, and smart strategy work together to help businesses actually make money from social media. Listen to Ep 54 of the Money Secrets podcast.
Are You Making Enough Money In Your Business? (EP#53)
If you’re not making the money you want in your business, it usually comes down to one of three things: your pricing, your business model, or your money mindset. The good news? All three are fixable. In this blog, Fi breaks down where most business owners get stuck — and how to create a more profitable, confident, and sustainable small business. Listen to Ep 53 of the Money Secrets podcast.
If You Don’t Know Your Money, You Don’t Know Your Business – with Kate Toon (EP#52)
Kate Toon joins Money Secrets to talk real numbers, real debt, real independence and what sustainable success actually looks like. A grounded, practical conversation about knowing your money, defining your minimal viable income and building a business that supports your life — not the other way around. Listen to Ep 52 of the Money Secrets podcast.
Manifesting Your Money (EP#51)
Manifesting isn’t about waiting for the universe to drop success in your lap — it’s a powerful combination of clarity, focus, and consistent action. In this blog post, Fi explores the neuroscience behind manifesting, why speaking your goals aloud matters, and how intentional behaviour creates real results. Perfect for small business owners who want to blend mindset with strategy. Listen to Ep 51 of the Money Secrets podcast.
As The Ripple Festival Doors Open (EP#50)
Ripple Festival was more than a small business event — it was a full-body experience blending creativity, community, and impact. In this special Money Secrets episode, Fi Johnston shares the story behind building the festival and what it represents for purpose-driven business owners. Listen to Ep 50 of the Money Secrets podcast.
Make more $30,000 Decisions and less $30 Decisions EP#49
Most small business owners spend hours worrying about $30 decisions — but the real growth comes from $30,000 ones. In this episode, Fi shares how to stop fixating on small expenses and start making confident, high-impact moves that increase profit without adding more work.. Listen to Ep 49 of the Money Secrets podcast.