Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught — but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between — this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.
Welcome to the Money Secrets Podcast
How to Transition from Lower to Higher Prices (EP#42)
Raising your prices can feel scary — especially with long-term clients. This guide shares 3 smart strategies to transition from legacy to premium clients without losing momentum.. Listen to Ep 42 of the Money Secrets podcast.
Why Setting Goals in Small Business Works (EP#41)
Think goal-setting is about predicting the future? Think again. Fi Johnston reframes goals as a tool to design your dream business — and shows how the real magic is in tracking your progress. Listen to Ep 41 of the Money Secrets podcast.
Are you even in business if you're not checking Seek? Big career shifts with Jen Murnaghan (Ep#40)
After 12 years running her own business, Jen Murnaghan decided to step into a full-time role — not out of failure, but from a deep understanding of her seasons, her value, and her money skills. In this episode of Money Secrets, Jen shares how talking openly about money, negotiating with confidence, and embracing the “better, not bigger” mindset shaped her next chapter. Listen to Ep 40 of the Money Secrets podcast.
Why You Should Package Your Services Into Three Offers (EP#38)
Still quoting every project from scratch? Learn why packaging your services into three clear offers makes life easier for you and your clients. Listen to Ep 38 of the Money Secrets podcast.
15 Years of Peach - From an Olive Grove to Today (EP#37)
It’s part celebration, part business story, and part deep dive into the lessons learned over a 15-year entrepreneurial journey. In this episode, Fi Johnston takes you behind the scenes of Peach Business from its unexpected origin in a windswept olive grove to the businesses, projects, and lessons that have shaped it. Listen to Ep 37 of the Money Secrets podcast.
Business Lessons (and a love letter) to The Bear
In this week’s episode, Fi dives into one of her all-time favourite shows, The Bear, and breaks down the small business lessons hiding in the stress, the shouting, and the sandwiches. From pricing and pressure to team dynamics, mental health, and the sneaky parts of your business that are quietly profitable, this is a deep (and very fun) look at how small businesses actually work—and where they go wrong. Listen to Ep 36 of the Money Secrets podcast.
Noticing Your Money Thoughts (Thinking Exercise) Ep#35
In this special edition of Money Secrets, Fi shares a powerful guided exercise originally delivered inside Good Money Club to help members get to the root of their thoughts about money. And now, she’s sharing it with you. Listen to Ep 35 of the Money Secrets podcast.
Is The Economy Impacting Small Business? 10 Tips to Take Control (Ep#34)
It’s the question on every founder’s mind—drawing on 25+ years of experience and conversations with members inside Good Money Club, Fi explores why the current economic climate is affecting some businesses more than others — and the mindset and strategies that help business owners stay afloat (and thrive) even when conditions change. Listen to Ep 34 of the Money Secrets podcast.
Money Secrets that Boost Your Confidence (and Your Revenue) EP#29
In this special remix edition of the Money Secrets podcast, Fi shares 8 powerful mindset shifts and practical money truths to help you move forward with clarity and confidence. Think of it as your business pep talk, pricing reset, and permission slip to do things differently — all rolled into one juicy listen. Listen to Ep 29 of the Money Secrets podcast.
The Impact of Your Small Business on the Environment (Ep#33)
In this solo episode, Fi opens a gentle and important conversation about the choices we make in our businesses — from how we deliver our services, to the software we subscribe to, the products we buy, the banks and super funds we use, and the gifts we send to clients. You don’t need to be a sustainability expert to start making more conscious choices. Listen to Ep 33 of the Money Secrets podcast.
Working Harder Will Not Make You More Money (EP#32)
Tired of working all the time but not making enough money? Learn why capacity, pricing, and ideal clients matter more than hustle. Listen to Ep 32 of the Money Secrets podcast.
How Do I Know If I'm Running My Business The Right Way?
Struggling to make enough money or constantly justifying your prices? This episode breaks down why your business model — not your marketing — is the real problem. Learn how to simplify your offers, charge with confidence, and create a business that fits your life.
Why Are Some Businesses So Successful? (Ep#30)
In this week’s episode, Fi breaks down the real reason some businesses thrive while others stall — and spoiler alert: it’s not about marketing harder or working longer hours. It’s about having the right business model.. Listen to Ep 12 of the Money Secrets podcast.
Inside Good Money Club: How to Make More Money (Ep#28)
In this sneak peek episode, Fi shares 20 powerful minutes from one of our recent club sessions — “How to Make More Money” — to help you simplify your thinking, set realistic revenue goals, and start building real momentum in your business. Whether you're stuck in overthinking, undercharging, or trying to do everything at once, this episode is packed with practical, perspective-shifting advice on what actually works. Listen to Ep 28 of the Money Secrets podcast.
Our Best Money Secrets: Top 10 Lessons for Small Business Owners (Ep#27)
Want a quick refresh of the best money advice we’ve shared so far? In this special remix edition of the Money Secrets podcast, Fi pulls together 10 of the most powerful takeaways from past episodes. Listen to Ep 27 of the Money Secrets podcast.
Back Yourself and Your Financial Decisions (Ep#24)
Learn how to make confident financial decisions in your small business, trust your judgement, and stop overthinking choices that cost time and money. Listen to Ep 24 of the Money Secrets podcast.
Beautiful Bookkeeping, is it possible? Interview with Olly from Rounded (Ep#26)
The surprising link between calm finances and confident business moves. If you’ve ever felt overwhelmed by the financial side of running a solo business this episode is for you. Listen to Ep 26 of the Money Secrets podcast.
Small Business Introverts (Ep#25)
From choosing the right marketing style to showing up as a speaker, Fi shares practical tips for embracing your natural energy—and building a business that works with you, not against you.You’ll leave this episode with a huge permission slip to stop forcing the strategies that drain you… and start designing a business that lets your quiet power lead. Listen to Ep 25 of the Money Secrets podcast.
The lies we're told about money: with Mia and Nataleigh (Ep#23)
What if the stories you’ve been told about money are holding you back? In this studio chat, Fi, Mia & Nat bust myths, swap money truths, and share the real strategies behind building a profitable, sustainable small business without burning out. Listen to Ep 23 of the Money Secrets podcast.
How to Have a Great Relationship with Your Tax Accountant (Ep#11)
Former tax accountant Fi Johnston shares how small business owners can communicate better with their accountant, ask smarter questions, and get more value from the relationship. Listen to Ep 11 of the Money Secrets podcast.