Search for an episode or topic 👇🏼
The Money Secrets Podcast
Financial and business strategy for purpose-led business owners.
Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder. Hear about:
Money management and cash flow planning
Pricing strategy and revenue generation
Money psychology and mindset
Business growth and profitability
Financial strategy for small business owners
Purpose-driven, impact-focused business
🎧 New episodes weekly. Listen on Spotify / Apple Podcasts.
Get in Touch
Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
Are You Making Enough Money In Your Business? (EP#53)
If you’re not making the money you want in your business, it usually comes down to one of three things: your pricing, your business model, or your money mindset. The good news? All three are fixable. In this blog, Fi breaks down where most business owners get stuck — and how to create a more profitable, confident, and sustainable small business. Listen to Ep 53 of the Money Secrets podcast.
If You Don’t Know Your Money, You Don’t Know Your Business – with Kate Toon (EP#52)
Kate Toon joins Money Secrets to talk real numbers, real debt, real independence and what sustainable success actually looks like. A grounded, practical conversation about knowing your money, defining your minimal viable income and building a business that supports your life — not the other way around. Listen to Ep 52 of the Money Secrets podcast.
Manifesting Your Money (EP#51)
Manifesting isn’t about waiting for the universe to drop success in your lap — it’s a powerful combination of clarity, focus, and consistent action. In this blog post, Fi explores the neuroscience behind manifesting, why speaking your goals aloud matters, and how intentional behaviour creates real results. Perfect for small business owners who want to blend mindset with strategy. Listen to Ep 51 of the Money Secrets podcast.
Why Are Some Businesses So Successful? (Ep#30)
In this week’s episode, Fi breaks down the real reason some businesses thrive while others stall — and spoiler alert: it’s not about marketing harder or working longer hours. It’s about having the right business model.. Listen to Ep 12 of the Money Secrets podcast.