Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught — but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between — this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.
Welcome to the Money Secrets Podcast
We're Making Small Business Harder Than It Needs To Be (EP#67)
In this episode of Money Secrets, Fi Johnston shares a frustrating real-life customer experience while planning the Ripple Retreat and explores the sales and communication mistakes that often make small business harder than it needs to be. From follow-ups and proposals to customer trust and client experience, this episode is packed with practical ways to improve your sales process and make making money feel easier. Listen to Ep 67 of the Money Secrets podcast.
Making Money Is Not The Same As Having Money (EP#66)
Fi Johnston explores why making money and having money are two different things, sharing insights on Profit First, nervous system regulation, scope creep, stress spending, and sustainable business growth. Listen to Ep 66 of the Money Secrets podcast.
3 Australian Brands with Great Business Models (EP#65)
What makes a great business model? In this episode, we break down three Australian brands doing it exceptionally well—and what you can learn to build a more profitable, impactful business. Listen to Ep 65 of the Money Secrets podcast.
Inside Good Money Club: Choose your business model wisely (EP#64)
In this episode of Money Secrets, Fi breaks down how to choose the right business model for your small business. From pricing and marketing to time and profitability, this episode explores how your business model shapes every part of your business — and why getting it right is key to sustainable growth. Listen to Ep 64 of the Money Secrets podcast.
10 Lessons for Small Business Growth and Profit - Money Secrets Mixtape (Ep#63)
In this episode of Money Secrets, Fi shares 10 practical money lessons to help small business owners improve pricing, increase profit, and focus on what actually drives growth. From business model and strategy to time and revenue, this episode is a clear reset on what really matters. Listen to Ep 63 of the Money Secrets podcast.
Stop Taking This Business Advice (Ep#62)
Business success rarely follows a straight line. In this episode of Money Secrets, Fi Johnston explores why money decisions are emotional, why strategies don’t always go to plan, and how small business owners can build profitable businesses anyway. Listen to Ep 62 of the Money Secrets podcast.
Women Aren't Making Enough Money (Ep#61)
Women business owners are often under-earning despite working hard. This blog explores the gender revenue gap, why women underprice and overservice, and how mindset and strategy impact small business profitability. Listen to Ep 61 of the Money Secrets podcast.
5 Ways to Improve Your Cash Flow (EP#60)
Cash flow stress is one of the biggest challenges facing small business owners. In this Money Secrets episode, Fi Johnston shares five practical ways to improve your cash flow and create a more stable, sustainable business. Listen to Ep 60 of the Money Secrets podcast.
Scaling vs. Growing Your Business (EP#59)
Are you trying to grow your business, or scale it? In this episode of Money Secrets, Fi Johnston unpacks the difference between growth and scale, why confusing the two can hurt your profits, and how to choose a strategy that actually fits your business. Listen to Ep 59 of the Money Secrets podcast.