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The Money Secrets Podcast
Financial and business strategy for purpose-led business owners.
Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder. Hear about:
Money management and cash flow planning
Pricing strategy and revenue generation
Money psychology and mindset
Business growth and profitability
Financial strategy for small business owners
Purpose-driven, impact-focused business
🎧 New episodes weekly. Listen on Spotify / Apple Podcasts.
Get in Touch
Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
16 years of impact (EP#75)
Calling yourself a purpose-led business isn't enough—can you explain your impact and measure it? In this episode of Money Secrets, Fi Johnston shares Peach Business' 2026 Impact Report and explains why every business should track impact alongside profit. Listen to Ep 75 of the Money Secrets podcast.
Stop sacrificing yourself (EP#74)
Purpose-led founders often put themselves last—but that mindset can limit both their business and their impact. Learn why paying yourself first, charging appropriately and embracing profit are essential to building a sustainable business. Listen to Ep 74 of the Money Secrets podcast.
Financial freedom starts in your mind: financial therapist Jan Morrison on building wealth (EP#73)
Building wealth isn't just about investing—it's about confidence, financial literacy and changing the beliefs that shape your money decisions. In this episode of Money Secrets, Fi Johnston and Jan Morrison explore practical strategies to help women build lasting financial security. Listen to Ep 73 of the Money Secrets podcast.
What money thoughts live rent-free in your mind?
What stories are shaping your relationship with money, success, and business growth? In this reflective episode of Money Secrets, Fi Johnston guides listeners through a powerful thought exercise designed to uncover the hidden money beliefs influencing their decisions, behaviours, and results.Listen to Ep 70 of the Money Secrets podcast.
How to price your product or service (EP#71)
Are you undercharging without realising it? In this episode of Money Secrets, Fi Johnston shares a practical framework for pricing your products and services, explaining why pricing is one of the most important financial decisions you'll make in your business. Listen to Ep 71 of the Money Secrets podcast.
Preparing to sell your business (EP#70)
What makes a business valuable to a buyer? In this episode, Fi shares what she's learned from helping businesses prepare for sale, including the importance of profitability, systems, brand strength, and reducing founder dependency. Listen to Ep 70 of the Money Secrets podcast.
Growing businesses are hungry for cash (EP#69)
Growing businesses often face unexpected cash flow challenges. In this episode, Fi explains why increased sales don't always mean more money in the bank and shares practical strategies to help product and service-based businesses grow sustainably. Listen to Ep 69 of the Money Secrets podcast.
What we're getting wrong with recruiting (EP#68)
In this episode of Money Secrets, Fi Johnston explores why so many small business owners struggle to attract great staff and what to do instead. From building an employer brand and writing better job ads to improving interviews and onboarding, this episode is packed with practical recruitment advice for growing businesses. Listen to Ep 68 of the Money Secrets podcast.
We're Making Small Business Harder Than It Needs To Be (EP#67)
In this episode of Money Secrets, Fi Johnston shares a frustrating real-life customer experience while planning the Ripple Retreat and explores the sales and communication mistakes that often make small business harder than it needs to be. From follow-ups and proposals to customer trust and client experience, this episode is packed with practical ways to improve your sales process and make making money feel easier. Listen to Ep 67 of the Money Secrets podcast.