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The Money Secrets Podcast
Financial and business strategy for purpose-led business owners.
Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder. Hear about:
Money management and cash flow planning
Pricing strategy and revenue generation
Money psychology and mindset
Business growth and profitability
Financial strategy for small business owners
Purpose-driven, impact-focused business
🎧 New episodes weekly. Listen on Spotify / Apple Podcasts.
Get in Touch
Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
3 brands nailing their business models (EP#77)
What can ThinkHQ, SCARF and Cheek Media teach us about building a better business? Fi breaks down three Australian business models and explores what they get right about positioning, partnerships, revenue streams and knowing exactly who they serve. Listen to Ep 77 of the Money Secrets podcast.
Working harder will not make you more money (EP#76)
Think working longer hours is the key to earning more? Think again. Discover why understanding your capacity, raising your prices, and improving your marketing are the real strategies for building a more profitable and sustainable small business. Listen to Ep 76 of the Money Secrets podcast.
16 years of impact (EP#75)
Calling yourself a purpose-led business isn't enough—can you explain your impact and measure it? In this episode of Money Secrets, Fi Johnston shares Peach Business' 2026 Impact Report and explains why every business should track impact alongside profit. Listen to Ep 75 of the Money Secrets podcast.