Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught, but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between, this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.
Welcome to the Money Secrets Podcast
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How to Make Business Easier and Still Make Money (EP#84)
Running a small business doesn't have to be so complicated. In this live Ripple Festival keynote, Fi Johnston shares how simplifying your clients, offers, team and strategy can make business easier while still helping you make money and achieve your bigger vision. Listen to Ep 84 of the Money Secrets podcast.
Don't Pull the Ladder Up: Carmen Hawker on Purpose-Led Business and Backing Women (EP#83)
Can you make more money and create more impact at the same time? Fi Johnston sits down with Carmen Hawker to explore purpose led business, impact reporting, money stories, pricing and Carmen's brilliant concept of the feminist money laundry: making money, washing it through your values and sending it back into the world. Listen to Ep 83 of the Money Secrets podcast.
How to fund your business expansion (EP#82)
Want to make a big move in your business but don't have the cash sitting in the bank? Fi Johnston explores different ways to fund business growth, including bank finance, investors, vendor finance, joint ventures and pre-selling products or services to your existing customers. Listen to Ep 82 of the Money Secrets podcast.
Retail done right, with Dara Shashoua of Byzantine Design (EP#81)
What does it take to build a premium retail business from scratch? Dara, founder of Byzantine Design, shares how she went from a tiny Melbourne showroom with no customers to building a million dollar business through relationships, beautiful products, strategic growth and playing the long game. Listen to Ep 81 of the Money Secrets podcast.
Not all debt is bad (EP#80)
Not all business debt is bad debt. Fi Johnston breaks down three different types of debt that can exist in a small business, from asset backed loans to riskier investments and messy credit card or ATO debt, plus practical strategies for paying debt down and preventing it from building up again. Listen to Ep 80 of the Money Secrets podcast.
Things I wish I knew 16 years ago (EP#79)
After 16 years of running Peach, Fi Johnston looks back at the business lessons she wishes she’d learned sooner. From marketing yourself and building an email list to seeking support, creating your own opportunities and protecting your wellbeing, these are the lessons that have shaped how she does business today. Listen to Ep 79 of the Money Secrets podcast.
Stop leaving money on the table with Cam Elliott (EP#78)
Making more money in your business doesn’t have to mean working more hours. Fi Johnston and Cam Elliott explore how clear goals, better sales systems, focused business development and stronger relationships with existing customers can create more sustainable revenue growth. Listen to Ep 78 of the Money Secrets podcast.