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The Money Secrets Podcast
Financial and business strategy for purpose-led business owners.
Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder. Hear about:
Money management and cash flow planning
Pricing strategy and revenue generation
Money psychology and mindset
Business growth and profitability
Financial strategy for small business owners
Purpose-driven, impact-focused business
🎧 New episodes weekly. Listen on Spotify / Apple Podcasts.
Get in Touch
Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
5 Ways to Improve Your Cash Flow (EP#60)
Cash flow stress is one of the biggest challenges facing small business owners. In this Money Secrets episode, Fi Johnston shares five practical ways to improve your cash flow and create a more stable, sustainable business. Listen to Ep 60 of the Money Secrets podcast.
Scaling vs. Growing Your Business (EP#59)
Are you trying to grow your business, or scale it? In this episode of Money Secrets, Fi Johnston unpacks the difference between growth and scale, why confusing the two can hurt your profits, and how to choose a strategy that actually fits your business. Listen to Ep 59 of the Money Secrets podcast.
Managing Your Money Using Profit First (EP#44)
So many small business owners think they need to be making more money before learning how to manage it… but the truth is, learning to manage your money is what unlocks your ability to earn more. Listen to Ep 44 of the Money Secrets podcast.
Inside Good Money Club: How to Make More Money (Ep#28)
In this sneak peek episode, Fi shares 20 powerful minutes from one of our recent club sessions — “How to Make More Money” — to help you simplify your thinking, set realistic revenue goals, and start building real momentum in your business. Whether you're stuck in overthinking, undercharging, or trying to do everything at once, this episode is packed with practical, perspective-shifting advice on what actually works. Listen to Ep 28 of the Money Secrets podcast.
Let Your Clients Decide for Themselves: Interview with Nataleigh Elzein
In this week’s episode, we’re joined by Nataleigh Elzein, marketer and video strategist at Pinch Studios. With a background in acting and production, Nataleigh is obsessed with storytelling that drives movements. In this conversation, Nataleigh shares how she moved from discounting her work to valuing it fully—without making financial decisions for her clients. She opens up about navigating financial literacy as a business owner, learning to pay herself with intention, and why putting the best offer on the table is the most empowering thing you can do for your clients. Listen to Ep 8 of the Money Secrets podcast.