Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught — but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between — this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.
Welcome to the Money Secrets Podcast
Inside Good Money Club: Choose your business model wisely (EP#64)
In this episode of Money Secrets, Fi breaks down how to choose the right business model for your small business. From pricing and marketing to time and profitability, this episode explores how your business model shapes every part of your business — and why getting it right is key to sustainable growth. Listen to Ep 64 of the Money Secrets podcast.
10 Lessons for Small Business Growth and Profit - Money Secrets Mixtape (Ep#63)
In this episode of Money Secrets, Fi shares 10 practical money lessons to help small business owners improve pricing, increase profit, and focus on what actually drives growth. From business model and strategy to time and revenue, this episode is a clear reset on what really matters. Listen to Ep 63 of the Money Secrets podcast.
Stop Taking This Business Advice (Ep#62)
Business success rarely follows a straight line. In this episode of Money Secrets, Fi Johnston explores why money decisions are emotional, why strategies don’t always go to plan, and how small business owners can build profitable businesses anyway. Listen to Ep 62 of the Money Secrets podcast.
Women Aren't Making Enough Money (Ep#61)
Women business owners are often under-earning despite working hard. This blog explores the gender revenue gap, why women underprice and overservice, and how mindset and strategy impact small business profitability. Listen to Ep 61 of the Money Secrets podcast.