Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught, but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between, this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.
Welcome to the Money Secrets Podcast
From maybe to yes.
Make more money without doing more marketing, by upgrading your sales process.
Get more of your leads from maybe to yes. A 4 part podcast and workbook series you can access for free.
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Have a question about the podcast, or want to pitch yourself as a guest?
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addressed to and written by a human being
topics of interest to a small business audience
How to price your product or service (EP#71)
Are you undercharging without realising it? In this episode of Money Secrets, Fi Johnston shares a practical framework for pricing your products and services, explaining why pricing is one of the most important financial decisions you'll make in your business. Listen to Ep 71 of the Money Secrets podcast.
3 Money Problems for Women in Business (EP#43)
Women-owned businesses often face three major money challenges: the gender revenue gap, low confidence, and lack of strategy. In this episode of Money Secrets, Fi Johnston unpacks why these problems exist — and how to shift your mindset, pricing and strategy to create a profitable, thriving business. Listen to Ep 43 of the Money Secrets podcast.
Let Your Clients Decide for Themselves: Interview with Nataleigh Elzein
In this week’s episode, we’re joined by Nataleigh Elzein, marketer and video strategist at Pinch Studios. With a background in acting and production, Nataleigh is obsessed with storytelling that drives movements. In this conversation, Nataleigh shares how she moved from discounting her work to valuing it fully—without making financial decisions for her clients. She opens up about navigating financial literacy as a business owner, learning to pay herself with intention, and why putting the best offer on the table is the most empowering thing you can do for your clients. Listen to Ep 8 of the Money Secrets podcast.