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The Money Secrets Podcast
Financial and business strategy for purpose-led business owners.
Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder. Hear about:
Money management and cash flow planning
Pricing strategy and revenue generation
Money psychology and mindset
Business growth and profitability
Financial strategy for small business owners
Purpose-driven, impact-focused business
🎧 New episodes weekly. Listen on Spotify / Apple Podcasts.
Get in Touch
Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
Preparing to sell your business (EP#70)
What makes a business valuable to a buyer? In this episode, Fi shares what she's learned from helping businesses prepare for sale, including the importance of profitability, systems, brand strength, and reducing founder dependency. Listen to Ep 70 of the Money Secrets podcast.
Making Money Is Not The Same As Having Money (EP#66)
Fi Johnston explores why making money and having money are two different things, sharing insights on Profit First, nervous system regulation, scope creep, stress spending, and sustainable business growth. Listen to Ep 66 of the Money Secrets podcast.

