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Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught — but absolutely need to know.

Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between — this is the podcast for good people who want to do great things with their money.

🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.

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Welcome to the Money Secrets Podcast

fiona 5/13/26 fiona 5/13/26

We're Making Small Business Harder Than It Needs To Be (EP#67)

In this episode of Money Secrets, Fi Johnston shares a frustrating real-life customer experience while planning the Ripple Retreat and explores the sales and communication mistakes that often make small business harder than it needs to be. From follow-ups and proposals to customer trust and client experience, this episode is packed with practical ways to improve your sales process and make making money feel easier. Listen to Ep 67 of the Money Secrets podcast.

fiona 5/6/26 fiona 5/6/26

Making Money Is Not The Same As Having Money (EP#66)

Fi Johnston explores why making money and having money are two different things, sharing insights on Profit First, nervous system regulation, scope creep, stress spending, and sustainable business growth. Listen to Ep 66 of the Money Secrets podcast.

fiona 4/29/26 fiona 4/29/26

3 Australian Brands with Great Business Models (EP#65)

What makes a great business model? In this episode, we break down three Australian brands doing it exceptionally well—and what you can learn to build a more profitable, impactful business. Listen to Ep 65 of the Money Secrets podcast.

fiona 4/15/26 fiona 4/15/26

Inside Good Money Club: Choose your business model wisely (EP#64)

In this episode of Money Secrets, Fi breaks down how to choose the right business model for your small business. From pricing and marketing to time and profitability, this episode explores how your business model shapes every part of your business — and why getting it right is key to sustainable growth. Listen to Ep 64 of the Money Secrets podcast.