A woman with dark hair smiling, wearing a colorful shirt with various cartoon faces, standing behind a purple lock graphic with the words 'Money Secrets' written on it and a lock icon in the middle. Text below reads 'with FI Johnston'.

Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught — but absolutely need to know.

Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between — this is the podcast for good people who want to do great things with their money.

🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.

Podcast app icon with a white microphone symbol on a purple background.

Black RSS feed icon with three curved lines and a filled circle on a white background.

Welcome to the Money Secrets Podcast

fiona 1/7/26 fiona 1/7/26

Attract the right clients - From Maybe to Yes #1 (EP#55)

Attracting the right clients starts with clarity — not more marketing. In this Money Secrets episode, Fi Johnston shares how to identify your ideal client, communicate value clearly, and build a website that converts. Listen to Ep 55 of the Money Secrets podcast.