From maybe to yes.

Make more money without doing more marketing, by upgrading your sales process.

Get more of your leads from maybe to yes. A 4 part podcast and workbook series you can access for free.

Get more customers to say yes
A woman in a floral dress with daisies and sunflowers stands outdoors, leaning against a dark structure, with trees and a white fence in the background.

Get more of your leads from a maybe to a yes.

A woman smiling outdoors wearing a colorful dress with a jungle animal print, standing next to a dark teal panel with promotional text for upgrading sales processes.

Working harder isn’t going to make you more money in your service business.

What will make you more money is working smarter. Being strategic and intentional about how you make money, who you serve and by upgrading your sales process.

Podcast Episodes

We created a 4 part podcast series to go with this workbook.

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Focus on the things that will make you more revenue and more profitable without more effort:

  • Ideal Client

  • Value Proposition/ Great Offer

  • Communication

  • Discovery Calls 

  • Proposals

  • Following up Proposals

A digital graphic with a dark teal background promoting a free training on lead generation and customer conversion. It lists topics covered such as client outreach, communication, discovery calls, proposals, and follow-ups. The text emphasizes how to turn 'maybe' into 'yes' and features the logo 'good MONEY club' in the bottom right corner.

You’re a solo, small or medium service based business owner who wants to make more money.

You spend loads of time and money on marketing, but you haven’t spent as much time or effort on your sales process. The part of your business that takes your marketing > leads > customers. Your sales process is one of the most under invested in areas of small business.

Get your free workbook

My advice is based on 25 years working in small business

In case we haven’t met before, I’m Fi Johnston. A Chartered Accountant, money coach and business strategist for purpose led brands. I’m credentialled to the eyeballs, have worked in small business for 25 years, and have been self employed for 15. All of this is to say that my advice when it comes to money is solid, tested, and clear. I’ve helped thousands of business owners just like you to:

  • Grow their revenue

  • Increase their prices

  • Upgrade their sales process

  • Convert more leads to customers

  • And a helluva lot more, but that’s enough for today.

A woman with blue and black hair wearing a colorful floral dress is smiling and raising a glass in a toast at an outdoor gathering with other women, a table with snacks, and lush green plants in the background.

Get a better return on your marketing efforts. Get more of your leads from maybe to yes.

We put so much effort into our marketing and business development. Most of this effort and money is to build leads that will hopefully become customers. So it’s worth putting effort into upgrading your sales process to get the best return on your marketing efforts. More marketing doesn’t mean more customers if you don’t know how to get someone from a maybe to a yes.