Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught, but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between, this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.
Welcome to the Money Secrets Podcast
From maybe to yes.
Make more money without doing more marketing, by upgrading your sales process.
Get more of your leads from maybe to yes. A 4 part podcast and workbook series you can access for free.
Get in Touch
Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
How Do I Know If I'm Running My Business The Right Way?
Struggling to make enough money or constantly justifying your prices? This episode breaks down why your business model — not your marketing — is the real problem. Learn how to simplify your offers, charge with confidence, and create a business that fits your life.
Why Are Some Businesses So Successful? (Ep#30)
In this week’s episode, Fi breaks down the real reason some businesses thrive while others stall — and spoiler alert: it’s not about marketing harder or working longer hours. It’s about having the right business model.. Listen to Ep 12 of the Money Secrets podcast.
Inside Good Money Club: How to Make More Money (Ep#28)
In this sneak peek episode, Fi shares 20 powerful minutes from one of our recent club sessions — “How to Make More Money” — to help you simplify your thinking, set realistic revenue goals, and start building real momentum in your business. Whether you're stuck in overthinking, undercharging, or trying to do everything at once, this episode is packed with practical, perspective-shifting advice on what actually works. Listen to Ep 28 of the Money Secrets podcast.
Our Best Money Secrets: Top 10 Lessons for Small Business Owners (Ep#27)
Want a quick refresh of the best money advice we’ve shared so far? In this special remix edition of the Money Secrets podcast, Fi pulls together 10 of the most powerful takeaways from past episodes. Listen to Ep 27 of the Money Secrets podcast.
Back Yourself and Your Financial Decisions (Ep#24)
Learn how to make confident financial decisions in your small business, trust your judgement, and stop overthinking choices that cost time and money. Listen to Ep 24 of the Money Secrets podcast.
Beautiful Bookkeeping, is it possible? Interview with Olly from Rounded (Ep#26)
The surprising link between calm finances and confident business moves. If you’ve ever felt overwhelmed by the financial side of running a solo business this episode is for you. Listen to Ep 26 of the Money Secrets podcast.
Small Business Introverts (Ep#25)
From choosing the right marketing style to showing up as a speaker, Fi shares practical tips for embracing your natural energy—and building a business that works with you, not against you.You’ll leave this episode with a huge permission slip to stop forcing the strategies that drain you… and start designing a business that lets your quiet power lead. Listen to Ep 25 of the Money Secrets podcast.
The lies we're told about money: with Mia and Nataleigh (Ep#23)
What if the stories you’ve been told about money are holding you back? In this studio chat, Fi, Mia & Nat bust myths, swap money truths, and share the real strategies behind building a profitable, sustainable small business without burning out. Listen to Ep 23 of the Money Secrets podcast.
How to Have a Great Relationship with Your Tax Accountant (Ep#11)
Former tax accountant Fi Johnston shares how small business owners can communicate better with their accountant, ask smarter questions, and get more value from the relationship. Listen to Ep 11 of the Money Secrets podcast.