Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught — but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between — this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.
Welcome to the Money Secrets Podcast
EP#41 Why Setting Goals in Small Business Works
Think goal-setting is about predicting the future? Think again. Fi Johnston reframes goals as a tool to design your dream business — and shows how the real magic is in tracking your progress. Listen to Ep 41 of the Money Secrets podcast.
Ep#40 Are you even in business if you're not checking Seek? Big career shifts with Jen Murnaghan
After 12 years running her own business, Jen Murnaghan decided to step into a full-time role — not out of failure, but from a deep understanding of her seasons, her value, and her money skills. In this episode of Money Secrets, Jen shares how talking openly about money, negotiating with confidence, and embracing the “better, not bigger” mindset shaped her next chapter. Listen to Ep 40 of the Money Secrets podcast.
Why You Should Package Your Services Into Three Offers
Still quoting every project from scratch? Learn why packaging your services into three clear offers makes life easier for you and your clients. Listen to Ep 38 of the Money Secrets podcast.
15 Years of Peach - From an Olive Grove to Today
It’s part celebration, part business story, and part deep dive into the lessons learned over a 15-year entrepreneurial journey. In this episode, Fi Johnston takes you behind the scenes of Peach Business from its unexpected origin in a windswept olive grove to the businesses, projects, and lessons that have shaped it. Listen to Ep 37 of the Money Secrets podcast.
Business Lessons (and a love letter) to The Bear
In this week’s episode, Fi dives into one of her all-time favourite shows, The Bear, and breaks down the small business lessons hiding in the stress, the shouting, and the sandwiches. From pricing and pressure to team dynamics, mental health, and the sneaky parts of your business that are quietly profitable, this is a deep (and very fun) look at how small businesses actually work—and where they go wrong. Listen to Ep 36 of the Money Secrets podcast.
Working Harder Will Not Make You More Money
Tired of working all the time but not making enough money? Learn why capacity, pricing, and ideal clients matter more than hustle. Listen to Ep 12 of the Money Secrets podcast.
How Do I Know If I'm Running My Business The Right Way?
Struggling to make enough money or constantly justifying your prices? This episode breaks down why your business model — not your marketing — is the real problem. Learn how to simplify your offers, charge with confidence, and create a business that fits your life.
Ep#23 The lies we're told about money: with Mia and Nataleigh.
What if the stories you’ve been told about money are holding you back? In this studio chat, Fi, Mia & Nat bust myths, swap money truths, and share the real strategies behind building a profitable, sustainable small business without burning out. Listen to Ep 23 of the Money Secrets podcast.
Let Your Clients Decide for Themselves: Interview with Nataleigh Elzein
In this week’s episode, we’re joined by Nataleigh Elzein, marketer and video strategist at Pinch Studios. With a background in acting and production, Nataleigh is obsessed with storytelling that drives movements. In this conversation, Nataleigh shares how she moved from discounting her work to valuing it fully—without making financial decisions for her clients. She opens up about navigating financial literacy as a business owner, learning to pay herself with intention, and why putting the best offer on the table is the most empowering thing you can do for your clients. Listen to Ep 8 of the Money Secrets podcast.
How to Change Your Money Thoughts
most of us are running on old, unhelpful money thoughts without even realising it. In this mini Money Secrets episode, we’re diving into how your brain is wired to keep you safe—not make you rich and what you can do to shift your mindset for better financial results. Listen to Ep 7 of the Money Secrets podcast.
Money Does Good: Interview with Renee Wallace
In Today on Money Secrets, we’re joined by Renee Wallace, founder of Cultivate Assembly and a much-loved member of Good Money Club. A multi-passionate entrepreneur with deep roots in small business, creativity, and hospitality, Renee shares her journey of shifting from passion over profit to fully embracing the idea that money does good. Listen to Ep 6 of the Money Secrets podcast.
How to Fix Underpricing
Pricing isn’t just about picking a number that feels right—it’s about making sure your business is sustainable, profitable, and positioned for long-term success. Listen to Ep 5 of the Money Secrets podcast.
Success is Personal: Interview with Jaye Heraud
In this episode of Money Secrets, we hear from Jaye Heraud, founder of Stitch Strategy and a member of Good Money Club. Jaye is a seasoned marketing and operations consultant who helps small and medium businesses navigate their digital worlds, from websites to digital marketing strategies. Listen to Ep 4 of the Money Secrets podcast.
Shining the Spotlight on Small Business in Australia
In this episode of Money Secrets, Fi Johnston celebrates the unstoppable power of small businesses as the backbone of the Australian economy. Fi explores what defines a small business in Australia and why these enterprises deserve more recognition. Fi highlights the staggering impact of these 2.7 million small businesses, which employ 45% of the workforce and generate 35% of Australia’s GDP. Yet, despite their contribution, small businesses get overshadowed in the media by corporates and fast-scaling startups. Listen to Ep 3 of the Money Secrets podcast.
From Broke to Purpose and Profit: Fi Johnston’s Small Business Origin Story
In this episode of Money Secrets, Fiona Johnston shares her transformative journey from an eager eight-year-old in an ice cream van to a leading advocate for small business success. Through personal anecdotes, hard-earned lessons, and a passion for empowering entrepreneurs, Fiona reveals how purpose-driven financial goals, mindset shifts, and the right tools—like Profit First—can turn struggle into thriving success. Tune in to uncover how small businesses can harness the power of money to make a bigger impact. Listen to Ep 2 of the Money Secrets podcast.
Unlocking the Money Secrets of Successful Small Business Owners: What to expect in the Money Secrets Podcast
In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.
Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money. Listen to Ep 1 of the Money Secrets podcast.