Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught — but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between — this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.
Welcome to the Money Secrets Podcast
Building in public and being naive (EP#46)
Fi shares the honest, behind-the-scenes story of building Ripple Festival — a celebration of small business, creativity, and community — and how naivety, purpose, and persistence can turn big ideas into something real. Listen to Ep 46 of the Money Secrets podcast.
Built for Sole Traders: Grant McCall on Making Accounting Simple with Rounded (EP#45)
Rounded founder Grant McCall shares how simple, human-centred design helps sole traders manage money with confidence and clarity. Listen to Ep 45 of the Money Secrets podcast.
3 Money Problems for Women in Business (EP#43)
Women-owned businesses often face three major money challenges: the gender revenue gap, low confidence, and lack of strategy. In this episode of Money Secrets, Fi Johnston unpacks why these problems exist — and how to shift your mindset, pricing and strategy to create a profitable, thriving business. Listen to Ep 43 of the Money Secrets podcast.
How to Transition from Lower to Higher Prices (EP#42)
Raising your prices can feel scary — especially with long-term clients. This guide shares 3 smart strategies to transition from legacy to premium clients without losing momentum.. Listen to Ep 42 of the Money Secrets podcast.
Why Setting Goals in Small Business Works (EP#41)
Think goal-setting is about predicting the future? Think again. Fi Johnston reframes goals as a tool to design your dream business — and shows how the real magic is in tracking your progress. Listen to Ep 41 of the Money Secrets podcast.
Are you even in business if you're not checking Seek? Big career shifts with Jen Murnaghan (Ep#40)
After 12 years running her own business, Jen Murnaghan decided to step into a full-time role — not out of failure, but from a deep understanding of her seasons, her value, and her money skills. In this episode of Money Secrets, Jen shares how talking openly about money, negotiating with confidence, and embracing the “better, not bigger” mindset shaped her next chapter. Listen to Ep 40 of the Money Secrets podcast.
Why You Should Package Your Services Into Three Offers (EP#38)
Still quoting every project from scratch? Learn why packaging your services into three clear offers makes life easier for you and your clients. Listen to Ep 38 of the Money Secrets podcast.
15 Years of Peach - From an Olive Grove to Today (EP#37)
It’s part celebration, part business story, and part deep dive into the lessons learned over a 15-year entrepreneurial journey. In this episode, Fi Johnston takes you behind the scenes of Peach Business from its unexpected origin in a windswept olive grove to the businesses, projects, and lessons that have shaped it. Listen to Ep 37 of the Money Secrets podcast.
Business Lessons (and a love letter) to The Bear
In this week’s episode, Fi dives into one of her all-time favourite shows, The Bear, and breaks down the small business lessons hiding in the stress, the shouting, and the sandwiches. From pricing and pressure to team dynamics, mental health, and the sneaky parts of your business that are quietly profitable, this is a deep (and very fun) look at how small businesses actually work—and where they go wrong. Listen to Ep 36 of the Money Secrets podcast.
Noticing Your Money Thoughts (Thinking Exercise) Ep#35
In this special edition of Money Secrets, Fi shares a powerful guided exercise originally delivered inside Good Money Club to help members get to the root of their thoughts about money. And now, she’s sharing it with you. Listen to Ep 35 of the Money Secrets podcast.
Working Harder Will Not Make You More Money (EP#32)
Tired of working all the time but not making enough money? Learn why capacity, pricing, and ideal clients matter more than hustle. Listen to Ep 32 of the Money Secrets podcast.
How Do I Know If I'm Running My Business The Right Way?
Struggling to make enough money or constantly justifying your prices? This episode breaks down why your business model — not your marketing — is the real problem. Learn how to simplify your offers, charge with confidence, and create a business that fits your life.
Back Yourself and Your Financial Decisions (Ep#24)
Learn how to make confident financial decisions in your small business, trust your judgement, and stop overthinking choices that cost time and money. Listen to Ep 24 of the Money Secrets podcast.
Beautiful Bookkeeping, is it possible? Interview with Olly from Rounded (Ep#26)
The surprising link between calm finances and confident business moves. If you’ve ever felt overwhelmed by the financial side of running a solo business this episode is for you. Listen to Ep 26 of the Money Secrets podcast.
Small Business Introverts (Ep#25)
From choosing the right marketing style to showing up as a speaker, Fi shares practical tips for embracing your natural energy—and building a business that works with you, not against you.You’ll leave this episode with a huge permission slip to stop forcing the strategies that drain you… and start designing a business that lets your quiet power lead. Listen to Ep 25 of the Money Secrets podcast.
The lies we're told about money: with Mia and Nataleigh (Ep#23)
What if the stories you’ve been told about money are holding you back? In this studio chat, Fi, Mia & Nat bust myths, swap money truths, and share the real strategies behind building a profitable, sustainable small business without burning out. Listen to Ep 23 of the Money Secrets podcast.
How to Have a Great Relationship with Your Tax Accountant (Ep#11)
Former tax accountant Fi Johnston shares how small business owners can communicate better with their accountant, ask smarter questions, and get more value from the relationship. Listen to Ep 11 of the Money Secrets podcast.
Taking Control of Your Finances: Interview with Jarrah Brailey (EP#10)
Jarrah Brailey shares how she built her digital marketing agency from 19 years old, overcame money shame, and learned that making money in small business isn’t about working harder — it’s about delivering value and taking ownership of your finances. Listen to Ep 10 of the Money Secrets podcast.
Support Independent Creators and be Part of Something BIG (Ep#9)
Fi Johnston shares why independent creators need community support and introduces Ripple Festival — a bold new small business event combining music, creativity, and entrepreneurship. Listen to Ep 9 of the Money Secrets podcast.
Let Your Clients Decide for Themselves: Interview with Nataleigh Elzein
In this week’s episode, we’re joined by Nataleigh Elzein, marketer and video strategist at Pinch Studios. With a background in acting and production, Nataleigh is obsessed with storytelling that drives movements. In this conversation, Nataleigh shares how she moved from discounting her work to valuing it fully—without making financial decisions for her clients. She opens up about navigating financial literacy as a business owner, learning to pay herself with intention, and why putting the best offer on the table is the most empowering thing you can do for your clients. Listen to Ep 8 of the Money Secrets podcast.