Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught, but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between, this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.
Welcome to the Money Secrets Podcast
From maybe to yes.
Make more money without doing more marketing, by upgrading your sales process.
Get more of your leads from maybe to yes. A 4 part podcast and workbook series you can access for free.
Get in Touch
Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
Building in public and being naive (EP#46)
Fi shares the honest, behind-the-scenes story of building Ripple Festival — a celebration of small business, creativity, and community — and how naivety, purpose, and persistence can turn big ideas into something real. Listen to Ep 46 of the Money Secrets podcast.
Built for Sole Traders: Grant McCall on Making Accounting Simple with Rounded (EP#45)
Rounded founder Grant McCall shares how simple, human-centred design helps sole traders manage money with confidence and clarity. Listen to Ep 45 of the Money Secrets podcast.
3 Money Problems for Women in Business (EP#43)
Women-owned businesses often face three major money challenges: the gender revenue gap, low confidence, and lack of strategy. In this episode of Money Secrets, Fi Johnston unpacks why these problems exist — and how to shift your mindset, pricing and strategy to create a profitable, thriving business. Listen to Ep 43 of the Money Secrets podcast.
How to Transition from Lower to Higher Prices (EP#42)
Raising your prices can feel scary — especially with long-term clients. This guide shares 3 smart strategies to transition from legacy to premium clients without losing momentum.. Listen to Ep 42 of the Money Secrets podcast.
Why Setting Goals in Small Business Works (EP#41)
Think goal-setting is about predicting the future? Think again. Fi Johnston reframes goals as a tool to design your dream business — and shows how the real magic is in tracking your progress. Listen to Ep 41 of the Money Secrets podcast.
Are you even in business if you're not checking Seek? Big career shifts with Jen Murnaghan (Ep#40)
After 12 years running her own business, Jen Murnaghan decided to step into a full-time role — not out of failure, but from a deep understanding of her seasons, her value, and her money skills. In this episode of Money Secrets, Jen shares how talking openly about money, negotiating with confidence, and embracing the “better, not bigger” mindset shaped her next chapter. Listen to Ep 40 of the Money Secrets podcast.
Why You Should Package Your Services Into Three Offers (EP#38)
Still quoting every project from scratch? Learn why packaging your services into three clear offers makes life easier for you and your clients. Listen to Ep 38 of the Money Secrets podcast.
15 Years of Peach - From an Olive Grove to Today (EP#37)
It’s part celebration, part business story, and part deep dive into the lessons learned over a 15-year entrepreneurial journey. In this episode, Fi Johnston takes you behind the scenes of Peach Business from its unexpected origin in a windswept olive grove to the businesses, projects, and lessons that have shaped it. Listen to Ep 37 of the Money Secrets podcast.
Business Lessons (and a love letter) to The Bear
In this week’s episode, Fi dives into one of her all-time favourite shows, The Bear, and breaks down the small business lessons hiding in the stress, the shouting, and the sandwiches. From pricing and pressure to team dynamics, mental health, and the sneaky parts of your business that are quietly profitable, this is a deep (and very fun) look at how small businesses actually work—and where they go wrong. Listen to Ep 36 of the Money Secrets podcast.