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Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught — but absolutely need to know.

Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between — this is the podcast for good people who want to do great things with their money.

🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.

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Welcome to the Money Secrets Podcast

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We're Making Small Business Harder Than It Needs To Be (EP#67)

In this episode of Money Secrets, Fi Johnston shares a frustrating real-life customer experience while planning the Ripple Retreat and explores the sales and communication mistakes that often make small business harder than it needs to be. From follow-ups and proposals to customer trust and client experience, this episode is packed with practical ways to improve your sales process and make making money feel easier. Listen to Ep 67 of the Money Secrets podcast.

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How to Follow Up Your Proposals - From Maybe to Yes Series #4 (EP#58)

Most business owners stop after sending the proposal. In this episode of Money Secrets, Fi Johnston explains why follow-up is the real sales process — and how to do it with intention, empathy, and self-respect. Listen to Ep 58 of the Money Secrets podcast.

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Nailing Your Proposals - From Maybe to Yes series #3 (EP#57)

Your proposal isn’t just a quote — it’s a sales tool. In this episode of Money Secrets, Fi Johnston breaks down how to create proposals that showcase your value, build trust, and help the right clients say yes. Listen to Ep 57 of the Money Secrets podcast.

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How to Run Discovery Calls - From Maybe to Yes #2 (EP#56)

Most business owners approach discovery calls like awkward sales pitches. In this episode of Money Secrets, Fi Johnston shares how to run discovery calls with clarity, confidence, and intention — so clients feel supported and you can recommend the right solution with ease. Listen to Ep 56 of the Money Secrets podcast.