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The Money Secrets Podcast
Financial and business strategy for purpose-led business owners.
Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder. Hear about:
Money management and cash flow planning
Pricing strategy and revenue generation
Money psychology and mindset
Business growth and profitability
Financial strategy for small business owners
Purpose-driven, impact-focused business
🎧 New episodes weekly. Listen on Spotify / Apple Podcasts.
Get in Touch
Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
We're Making Small Business Harder Than It Needs To Be (EP#67)
In this episode of Money Secrets, Fi Johnston shares a frustrating real-life customer experience while planning the Ripple Retreat and explores the sales and communication mistakes that often make small business harder than it needs to be. From follow-ups and proposals to customer trust and client experience, this episode is packed with practical ways to improve your sales process and make making money feel easier. Listen to Ep 67 of the Money Secrets podcast.
How to Follow Up Your Proposals - From Maybe to Yes Series #4 (EP#58)
Most business owners stop after sending the proposal. In this episode of Money Secrets, Fi Johnston explains why follow-up is the real sales process — and how to do it with intention, empathy, and self-respect. Listen to Ep 58 of the Money Secrets podcast.
Nailing Your Proposals - From Maybe to Yes series #3 (EP#57)
Your proposal isn’t just a quote — it’s a sales tool. In this episode of Money Secrets, Fi Johnston breaks down how to create proposals that showcase your value, build trust, and help the right clients say yes. Listen to Ep 57 of the Money Secrets podcast.
How to Run Discovery Calls - From Maybe to Yes #2 (EP#56)
Most business owners approach discovery calls like awkward sales pitches. In this episode of Money Secrets, Fi Johnston shares how to run discovery calls with clarity, confidence, and intention — so clients feel supported and you can recommend the right solution with ease. Listen to Ep 56 of the Money Secrets podcast.