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Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught, but absolutely need to know.

Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between, this is the podcast for good people who want to do great things with their money.

🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.

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Welcome to the Money Secrets Podcast

From maybe to yes.

Make more money without doing more marketing, by upgrading your sales process.

Get more of your leads from maybe to yes. A 4 part podcast and workbook series you can access for free.

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Get in Touch

Have a question about the podcast, or want to pitch yourself as a guest?

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addressed to and written by a human being
topics of interest to a small business audience

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How to price your product or service (EP#71)

Are you undercharging without realising it? In this episode of Money Secrets, Fi Johnston shares a practical framework for pricing your products and services, explaining why pricing is one of the most important financial decisions you'll make in your business. Listen to Ep 71 of the Money Secrets podcast.