A woman with dark hair smiling, wearing a colorful shirt with various cartoon faces, standing behind a purple lock graphic with the words 'Money Secrets' written on it and a lock icon in the middle. Text below reads 'with FI Johnston'.

Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught, but absolutely need to know.

Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between, this is the podcast for good people who want to do great things with their money.

🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.

Welcome to the Money Secrets Podcast

Get in Touch

Have a question about the podcast, or want to pitch yourself as a guest?

Great.

We accept pitches that are:

  • addressed to and written by a human being

  • topics of interest to a small business audience

How to Make Business Easier and Still Make Money (EP#84)
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How to Make Business Easier and Still Make Money (EP#84)

Running a small business doesn't have to be so complicated. In this live Ripple Festival keynote, Fi Johnston shares how simplifying your clients, offers, team and strategy can make business easier while still helping you make money and achieve your bigger vision. Listen to Ep 84 of the Money Secrets podcast.

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Don't Pull the Ladder Up: Carmen Hawker on Purpose-Led Business and Backing Women (EP#83)
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Don't Pull the Ladder Up: Carmen Hawker on Purpose-Led Business and Backing Women (EP#83)

Can you make more money and create more impact at the same time? Fi Johnston sits down with Carmen Hawker to explore purpose led business, impact reporting, money stories, pricing and Carmen's brilliant concept of the feminist money laundry: making money, washing it through your values and sending it back into the world. Listen to Ep 83 of the Money Secrets podcast.

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3 brands nailing their business models (EP#77)
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3 brands nailing their business models (EP#77)

What can ThinkHQ, SCARF and Cheek Media teach us about building a better business? Fi breaks down three Australian business models and explores what they get right about positioning, partnerships, revenue streams and knowing exactly who they serve. Listen to Ep 77 of the Money Secrets podcast.

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