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The Money Secrets Podcast
Financial and business strategy for purpose-led business owners.
Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder. Hear about:
Money management and cash flow planning
Pricing strategy and revenue generation
Money psychology and mindset
Business growth and profitability
Financial strategy for small business owners
Purpose-driven, impact-focused business
🎧 New episodes weekly. Listen on Spotify / Apple Podcasts.
Get in Touch
Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
How to Make Business Easier and Still Make Money (EP#84)
Running a small business doesn't have to be so complicated. In this live Ripple Festival keynote, Fi Johnston shares how simplifying your clients, offers, team and strategy can make business easier while still helping you make money and achieve your bigger vision. Listen to Ep 84 of the Money Secrets podcast.
Don't Pull the Ladder Up: Carmen Hawker on Purpose-Led Business and Backing Women (EP#83)
Can you make more money and create more impact at the same time? Fi Johnston sits down with Carmen Hawker to explore purpose led business, impact reporting, money stories, pricing and Carmen's brilliant concept of the feminist money laundry: making money, washing it through your values and sending it back into the world. Listen to Ep 83 of the Money Secrets podcast.
Are you even in business if you're not checking Seek? Big career shifts with Jen Murnaghan (Ep#40)
After 12 years running her own business, Jen Murnaghan decided to step into a full-time role — not out of failure, but from a deep understanding of her seasons, her value, and her money skills. In this episode of Money Secrets, Jen shares how talking openly about money, negotiating with confidence, and embracing the “better, not bigger” mindset shaped her next chapter. Listen to Ep 40 of the Money Secrets podcast.