Hosted by Chartered Accountant and small business advocate Fiona Johnston, Money Secrets unpacks the financial truths most small business owners were never taught, but absolutely need to know.
Every episode offers practical insights, mindset shifts, and honest advice to help you make more money without burning out. Whether you're service-based, product-based, or somewhere in between, this is the podcast for good people who want to do great things with their money.
🎧 New episodes weekly. Listen below or on Spotify / Apple Podcasts.
Welcome to the Money Secrets Podcast
From maybe to yes.
Make more money without doing more marketing, by upgrading your sales process.
Get more of your leads from maybe to yes. A 4 part podcast and workbook series you can access for free.
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Have a question about the podcast, or want to pitch yourself as a guest?
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addressed to and written by a human being
topics of interest to a small business audience
Inside Good Money Club: Choose your business model wisely (EP#64)
In this episode of Money Secrets, Fi breaks down how to choose the right business model for your small business. From pricing and marketing to time and profitability, this episode explores how your business model shapes every part of your business — and why getting it right is key to sustainable growth. Listen to Ep 64 of the Money Secrets podcast.
10 Lessons for Small Business Growth and Profit - Money Secrets Mixtape (Ep#63)
In this episode of Money Secrets, Fi shares 10 practical money lessons to help small business owners improve pricing, increase profit, and focus on what actually drives growth. From business model and strategy to time and revenue, this episode is a clear reset on what really matters. Listen to Ep 63 of the Money Secrets podcast.
Stop Taking This Business Advice (Ep#62)
Business success rarely follows a straight line. In this episode of Money Secrets, Fi Johnston explores why money decisions are emotional, why strategies don’t always go to plan, and how small business owners can build profitable businesses anyway. Listen to Ep 62 of the Money Secrets podcast.
Women Aren't Making Enough Money (Ep#61)
Women business owners are often under-earning despite working hard. This blog explores the gender revenue gap, why women underprice and overservice, and how mindset and strategy impact small business profitability. Listen to Ep 61 of the Money Secrets podcast.
5 Ways to Improve Your Cash Flow (EP#60)
Cash flow stress is one of the biggest challenges facing small business owners. In this Money Secrets episode, Fi Johnston shares five practical ways to improve your cash flow and create a more stable, sustainable business. Listen to Ep 60 of the Money Secrets podcast.
Attract the right clients - From Maybe to Yes #1 (EP#55)
Attracting the right clients starts with clarity — not more marketing. In this Money Secrets episode, Fi Johnston shares how to identify your ideal client, communicate value clearly, and build a website that converts. Listen to Ep 55 of the Money Secrets podcast.
Make more $30,000 Decisions and less $30 Decisions EP#49
Most small business owners spend hours worrying about $30 decisions — but the real growth comes from $30,000 ones. In this episode, Fi shares how to stop fixating on small expenses and start making confident, high-impact moves that increase profit without adding more work.. Listen to Ep 49 of the Money Secrets podcast.
Inside Good Money Club: How to Manage Your Money EP#48
Ever feel like cash flow keeps slipping through your fingers? In this episode, Fi breaks down the Profit First method — a simple, no-fluff way to pay yourself first, build confidence with money, and finally feel in control of your business finances. Listen to Ep 48 of the Money Secrets podcast.
Managing Your Money Using Profit First (EP#44)
So many small business owners think they need to be making more money before learning how to manage it… but the truth is, learning to manage your money is what unlocks your ability to earn more. Listen to Ep 44 of the Money Secrets podcast.