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The Money Secrets Podcast
Financial and business strategy for purpose-led business owners.
Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder. Hear about:
Money management and cash flow planning
Pricing strategy and revenue generation
Money psychology and mindset
Business growth and profitability
Financial strategy for small business owners
Purpose-driven, impact-focused business
🎧 New episodes weekly. Listen on Spotify / Apple Podcasts.
Get in Touch
Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
From Broke to Purpose and Profit: Fi Johnston’s Small Business Origin Story
In this episode of Money Secrets, Fiona Johnston shares her transformative journey from an eager eight-year-old in an ice cream van to a leading advocate for small business success. Through personal anecdotes, hard-earned lessons, and a passion for empowering entrepreneurs, Fiona reveals how purpose-driven financial goals, mindset shifts, and the right tools—like Profit First—can turn struggle into thriving success. Tune in to uncover how small businesses can harness the power of money to make a bigger impact. Listen to Ep 2 of the Money Secrets podcast.