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Money Secrets Podcast
Financial and business strategy for purpose-led business owners.
Hosted by Fi Johnston, Chartered Accountant, CFO, and impact-driven business advisor. This podcast helps small business owners make more money without working harder. Hear about:
Money management and cash flow planning
Pricing strategy and revenue generation
Money psychology and mindset
Business growth and profitability
Financial strategy for small business owners
Purpose-driven, impact-focused business
🎧 New episodes weekly. Listen on Spotify / Apple Podcasts.
Get in Touch
Have a question about the podcast, or want to pitch yourself as a guest?
Great.
We accept pitches that are:
addressed to and written by a human being
topics of interest to a small business audience
How to price your product or service (EP#71)
Are you undercharging without realising it? In this episode of Money Secrets, Fi Johnston shares a practical framework for pricing your products and services, explaining why pricing is one of the most important financial decisions you'll make in your business. Listen to Ep 71 of the Money Secrets podcast.
Preparing to sell your business (EP#70)
What makes a business valuable to a buyer? In this episode, Fi shares what she's learned from helping businesses prepare for sale, including the importance of profitability, systems, brand strength, and reducing founder dependency. Listen to Ep 70 of the Money Secrets podcast.
Growing businesses are hungry for cash (EP#69)
Growing businesses often face unexpected cash flow challenges. In this episode, Fi explains why increased sales don't always mean more money in the bank and shares practical strategies to help product and service-based businesses grow sustainably. Listen to Ep 69 of the Money Secrets podcast.
What we're getting wrong with recruiting (EP#68)
In this episode of Money Secrets, Fi Johnston explores why so many small business owners struggle to attract great staff and what to do instead. From building an employer brand and writing better job ads to improving interviews and onboarding, this episode is packed with practical recruitment advice for growing businesses. Listen to Ep 68 of the Money Secrets podcast.